Donna Dubinsky and Apple Computer Case Study Essay

Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Since 1976 Apple’s innovation has helped the company become a market leader in computer and mobile electronics. Through this time the company has faced a number of challenges either it be an internal power struggles or criticism from the media for certain aspects of their business model. This report covers five different issues that the company is facing or may face in the future.

Apple is a global company represented in many parts of the world, but born in the United States by computer wizards by the names of Steve Jobs and Steve Wozniak who founded the company back in 1976 (Capon, 2008). The organization deals with the design and sale of computer hardware, software and offers tech support to its customers. Examples of the hardware the company manufactures and sells include mobile phones, personal computers, iPads, tablets and iTunes with associated brands, like the MacBook and iPhones that represent Apple’s driving force towards its success. It is recognized as a brand leader in consumer electronics by the world in terms of quality and customer satisfaction and despite the wide product range, Apple manages each product in a distinct way that is a single business unit (Mittan, 2010).

During my time as a computing services technician at Mount Allison University I gained some valuable experience in the IT field. One thing that stands out immediately is the experience of working and maintaining Apple devices. We received some introduction to Apple hardware and a short program on Apple operating systems with Mr. Murray, but did not work with Apples on a regular basis. I regularly worked on Apples in the PC lab.

Apple Computers is a well-established and highly profitable company that has several leading technology- and computer-based products on the market, and that retains a highly loyal consumer base in its niche personal computing market (Yahoo Finance, 2012; Hoovers, 2012). Though the company faltered for some time in its history, it has again reached the pinnacle of innovation and progress in the computing and technology industries, and its product rollouts constitute some of the most anticipated and avidly watched events each year by early adopters and investors alike (Yahoo Finance, 2012; Hoovers, 2012). Despite the recent passing of Steve Jobs, one of the company's founders and the company's CEO and public face during the company's resurgence over the past decade-and-a-half, most projections for the company are optimistic in both the short and long terms (Yahoo Finance, 2012).

Issue 03: The weak area of Apple Inc. is the fact that most of its products are all available in the market. Consumers around the world have many options to popular hardware and software devices and operating systems. Since PCs are the one that are

Sales delivered strong results, and Dubinsky was a recognized positive contributor to it. Dubinsky’s group performed well on key metrics including dealer satisfaction,supporting new product launches without delay, and scaling up operations as the Company grew. Her group had no complaints from other Apple divisions about costs, or from dealer customers about inventory availability,demonstrating strong logistics performance. She was playing for a winning team.

The management wants to have a Just-in-Time Distribution. For me, this is a good plan since they will be able to get a better forecast demand coming from the distributors. The goal is to let the supply chain players participate in this new approach in supplying products to the customers.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

It is important to understand the background of the board members of Apple Computers to understand the impact they have on the company. Tim Cook, William V. Campbell Millard Drexler, Albert Gore Jr and Andrea Jung are all crucial board members that impact Apple Computers daily operations.

Apple Inc. is established in California on April 1, 1976 and incorporated on January 3, 1977. Apple Inc. focuses on designing and manufacturing consumer electronics and software products. Which should be mentioned is that the company's best-known products are Macook, iPod, iPhone, and iPad.

* Apple has the customer base mainly in the United States that is devoted to the company and its brands.