Does Marketing Sharp the Needs and Wants of Customers or Reflect the Needs and Wants of Customers

In the context of global expansion and competition of numerous businesses, effective marketing management is one of the key factors of success, playing an essential role in obtaining competitive advantage. Hence, the success of a company is determined by its ability to identify customers’ needs and offering products and/or services to satisfy them.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Marketing plays a more and more important part in people’s daily lives. It’s hard to give a specific describe for marketing, but it does influence each people’s daily life even not everyone has a sense of marketing. It connects customer with business, its final purpose is making both customers and companies happy. As companies should realize people’s need and make their product have value for customers, they may figure out what’s customers’ expectation, how to make the design, quality, how to public them, what services they need to offer, all of them should be considered using some tools. Transnationally, this tool is marketing mix. It helps business to understand their marketing position and lead them to make a good performance in market.

Entrepreneurs do not normally realize the importance of marketing until they are not bringing in the revenue they projected that they would. It is crucial for a business owner to be educated about their customers. This is done through marketing, so it is important to understand what marketing really is. Marketing is how a business create and retain their customers. Marketing allows one to learn, generate, stimulate, and fulfill the customer’s wants and needs. With marketing the first step is to find a market pain, a problem that is causing customers to be inconveniently affected. Once this market pain is identified the business can develop a business model that will alleviate that pain.

Companies face countless challenges to preserve market share and to differentiate themselves in a highly competitive market place. Consumers are demanding greater product variety and enhancement as their requirements and desires change. Therefore marketing is central to a company’s continuing achievement. By definition marketing is the “process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals” (Kotler et al, 2013). It important to introduce products or services to the market by building brands and trust, nurturing innovation, developing relationships, creating good customer service and communicating benefits, thus differentiating the company from its competitors (Gilligan & Wilson 2009, p 3).

Marketing is about being consumer orientated. All the marketing and the business activities involved should be directed to create and satisfy consumers’ needs and wants. The goal should be consumer satisfaction in order to succeed. The product or service which is being offered should be purely focused on customers/consumers.

Defined in Marketing – a practical approach “The Marketing Concept is a business philosophy which states that the satisfaction of customers’ wants is the economic and social

There has been a dramatic shift in consumer behavior. Consumer needs and wants are not always easily understood, explained, or recognized. According to the text, marketing managers has a difficult but vital job of being able to explain consumers’ behavior to give marketers as clear an understanding of their customers as possible (Grewal, Levy, 2014, p. 174). Once explained, they are able to develop a market strategy to meet the needs and wants of consumers and implementing the strategy to sustain a successful and profitable organization. Along with a shift in consumer behavior, there has been a shift in marketing strategies. Some organizations are using the traditional marketing strategy and some are using the new customer-based model. This paper, by referencing an article called “Rethinking Marketing” will explain whether the new model is necessary to improve business today. This will be done by addressing the similarities proposed and the differences between the approach of that model and strategic marketing management presented in the AMA definition and text. Would this model be an improvement over the way my organization functions? The answer will be given.

The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing

In a world where consumer demands change as quickly as advances in technology and communication, it is no wonder that companies are entering into a global market. In order for companies to stay on top and be the best in their industry, it is no longer enough to exclusively sell to a domestic market. The real challenge for companies remains in their ability to successfully market their products abroad. While some basic principles of marketing remain, such as consideration of price, promotion, place, and product, a whole other set of rules is introduced when speaking of international marketing. (International Marketing, 2002)

Few ideas behind the marketing concept, is that marketers are out to satisfy the wants and needs of customers. Secondly, customer orientation is the best way to ensure the long-term profitability of the business, if customers are satisfied then they would keep on coming back. Therefore, they can hold on to the customer and make them loyal

Nearly two or three decades back, nobody would have ever dreamt in their wildest dreams the way in which the marketing would have metamorphosed the needs/requirements of consumers. Take for example mobile phones: we never had that but its only marketing which has made it so tempting that everyone buys it, and even spends a large amount of money on it. As Philip Kotler says, “If production is creating utility, than marketing is creating demand.” What marketing has done is remarkable for the whole idea of business concept. The point is that, the concept of selling few years back talked about the pre product market research. This involves studying te market and consumer behavior and than work on for the product that is most required in the target market segment. But, suddenly things have changed. Now, companies bring in classy, high quality new products and also spend a large amount of money on its advertisement through TV, Newspaper, Journals and Internet sources. Now it becomes very difficult to restrain from buying the product with certain unique feature, which has yet to become popular. Consumers are over and over again jiggling on the subject of what they actually require and desire. If marketing just reflects what consumers’ requirements and needs, when consumers alter their mind in relation to what they wish for and how, retailers as well as manufactures soar to offer them what they desire, but the subsequent, consumers altered their mentality and want something

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and