'Humor And Satire In The Onion'

Individuals decide whether or not he or she want to believe the advertisements they see and hear. Just as O’Neill evinced “You must listen. You must read. And finally you must think – all by yourself” (352). If individuals learned how advertisements work, he or she can avoid being persuaded by the salesman. The individual will no longer feel forced to buy products he or she did not want. Society should serve a positive influence for change in advertising.

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

To begin, the article achieves a satirical tone through devious diction and illogical reasoning that can be found in advertisements enticing consumers to a product. Touching light on the consumer population, many consumers are easily swayed by scientific terminology. The article mocks advertisers by stating, “MagnaSoles employ a brand-new, cutting-edge form of pseudoscience known as Terranometry.” By implementing intelligent-sounding words, a product is more compelling and can make consumers fall in the realm of absurdity. This reveals the crafty and cunning tactics of marketers and their knowledge of a consumer population. The article also uses words such as “pain-nuclei” and “kilofrankels” to satirize marketers use of false, inaccurate terminology, which in effect, leads to the false promotion of their product. Correspondingly, the illogical rationale posed by marketers is shown when the article asserts that “MagnaSoles utilize the healing power of crystals to stimulate dead foot cells with vibrational biofeedback...restoring the foot’s natural bio-flow.” The article

First, the author utilizes strategies from the rhetorical triangle to create a stronger argument about how the company MagnaSoles convinces customers to buy their product using scientific research. The text includes ethos to point out how marketing strategies establish the credibility of various speakers within the text. It includes a thought from Dr. Arthur Bluni who is “[…]the pseudoscientist who developed the product for Massillon-based Integrated Products.” By appealing to credibility, companies attract the consumers attention and convince them to buy this product. The author uses logos to describe why customers should buy MagnaSoles. “[...] features more than 200 isometrically aligned Contour Points,” states Dr. Arthur Bluni. This quote describes how the company convinces people to buy this product with the use of scientific research, which makes customers feel that the product will be effective. The use of the rhetorical triangle helps demonstrate how the author’s use of ethos and logos mocks consumers for falling for buying this product.

The truth is that as consumers we are prone to being taken advantage of and more specifically, ripped off. How this occurs is quite simple. It is the technique of persuasion that forces people to do things, believe things and in this case purchase things that are not necessary. Tactics to persuade people can range from rhetoric devices to the structure of the message itself. Rhetoric devices, such as logos and pathos, and the structure of the message come together to ultimately persuade people to buy into things that they normally wouldn’t buy. Pathos appeals to emotion and logos describes the idea of logical reasoning. Then comes the structure of the message itself which enhances an idea to its full potential. The main purpose of these techniques in literature is to serve as writing strategies to convey an idea in words. Two examples of authors utilizing writing strategies to persuade readers that stores and advertisers manipulate shoppers take place in “The Science of Shopping” by Malcolm Gladwell and “Attention, Shoppers: Store Is Tracking Your Cell” by Clifford and Hardy. The author of “Attention Shoppers” uses the writing strategies of pathos, logos and the structure of the writing better than the author of “The Science of Shopping” to persuade readers that stores and advertisers are manipulating shoppers.

The Onion’s satirical article uses several satirical elements in order to sell their brand new, revolutionary product: Magnasoles shoe inserts. Using Magnasoles as an example, The Onion imitates the way to which major companies attract and convince gullible customers to purchase their products. By using a sarcastic tone throughout, it opens the reader to the tactics that companies will use in order to gain customers. The passage also can be seen as appealing to authority by using “doctors” who have recommended the product and fake scientific jargon. Together, these devices combined with the authors use of fictional ethos and logos fool consumers into falling play into marketing ploys.

In this article released from The Onion the writer uses satirical strategies such as sarcasm, humor, and mockery to show how easily customers fall into the outrageous claims made by marketers.

The article released from The Onion, establishes satire through the use of humor and mockery in order to reveal the reality of the process of products being marketed to consumers. The Onion achieves this satire by demonstrating how products such as MagnaSoles can lure in gullible consumers through the outrageous claims that their product is described to do.

Have you ever witnessed something that was so absurd yet convincingly real? If you have, the Onion, a satirical news organization, may help recreate that feeling with some of their videos and articles. Published in 2011 on the Onion’s website and on YouTube, the video “College Basketball Star Heroically Overcomes Tragic Rape He Committed” satirizes how lightly people who commit rape are punished, and their crime even forgotten about. The video, employs the use of clever satire to convince the audience unfamiliar with the Onion that the report is real, while having implicit meanings and messages about rape culture in the United States. While the video still speaks

The readers of both Moss and Watters are introduced to the manipulative skills corporations hold within their mega-marketing and idea processing backgrounds. Both authors introduce their mega-marketing topics as a negative and chilling idea, in which the products that big corporations are trying to sell are related to something much simpler in terms of the effect’s it will have on the human body. For instance, Watters states “these practices are the medical equivalent of what real estate agents do to sell vacation time shares” (514). In this statement, he is comparing the selling objectives of drugs to vacation homes, and how corporations can use the same tactics in order to mega-market and sell their products. Watters is bringing up the idea of drug companies encouraging and advertising the use of antidepressants, as they are trying to change the morals and thoughts of diseases and drug usages of other countries such as Japan. Moss would agree with Watters’ idea of corporations using their persuasive actions on consumers. In his writing, he states that the world and “culture [has] become upset by the tobacco companies advertising to children, but we sit idly by while the food companies do the very same thing” (Moss 260). Both food and drug corporations take a stand in mega-marketing, pushing their ideas into the minds of consumers. Although they do not focus on separate beliefs of

In this article from The Onion it uses many rhetorical strategies and satire to show how products are marketed to consumers. In this article it makes up a fake story about “MagnaSoles” and gives all positive views and quotes to show the reader how products are marketed to consumers. In the article they use scientific tone, complex diction, and great syntax to show how products are marketed to consumers.

In this fake advertisement about MagnaSoles, The Onion pokes fun at the techniques marketers use to sell their products. The author successfully satirizes how products are marketed to consumers through using the rhetorical devices of pretentious diction, hyperbole, and faulty logic.

In this press release from The Onion, the author uses humor to satirizes the method by which products are marketed to consumers with the use of hyperbole. The use of nonexistent words, supposedly satisfied customers, and hyperbole serves the purpose of mocking product advertisement.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Marketers in today’s business environment are bestowed with the demanding challenge of deceiving targeted marketing messaging, oversaturated of marketing initiatives, customer hesitation,and attentive behaviour ensuing to acquire enhancement of brand future purchasing loyalty and encouraging product investments. With regards to this, their are various sources which help tribute such standards and influence this consumer behaviour, although the most effective comes from physiological influences associated with personal translation of the brand being introduced,marketing communication and the product value. Therefore, by presenting this interpretation to the consumers’, the marketers are able to