Dick's Case

Even though Dicks is a premier retailer on the market, there are three suggestions that I would give a marketing manager to improve the company’s overall status would be to research newer products and improve existing ones, start a sports nutrition section in their store, and focus on improving employee knowledge on store products and different types of sports training. I believe the company could try and focus more on developing a Dicks’ value brand of sports equipment. This could help athletes training from lower income houses because they would be able to afford all or multiple sets of equipment to enhance their training experience. Expanding or developing a sports nutrition section would help Dicks to break into a market which has been previously untouched by the company. Offering nutritional products would add to the overall superstore concept where a customer can get all their shopping done in one location. And finally to improve customer service Dick 's could start a company program whose priority is to hire retired athletes who have better knowledge of sports and extreme physical training. In general an employee with previous sports training experience is going to have a better feel for what type of equipment is applicable for different training situations. With these improvements I think that Dicks Sporting Goods could enhance their customer satisfaction tremendously and propel the company even higher in its revenue

I would now like to examine Wal-marts financial data. Wal-Mart’s revenue improved over these three years by $39,736 million which is a gross increase of 9.1%. Additionally the Cost of Sales climbed from

Read the auditor’s report included in the annual report of the company and explain its purpose. Identify the name of the auditing firm.

How did the corporation perform the past year overall in terms of return on investment, market share, and profitability?

a. The financial statements I would use are the Balance Sheets, Income Statements, Cash Flow Statements, and Shareholders Equity Statements from the last 2-5 years. In order to better assess the company it would be advantageous to understand the company’s business, industry and their competitors. In addition, to assist in the assessment of the company, it would be helpful to have financial ratios of the company’s competitors and the industry, too.

Putnam and Jacobs LLP, to perform a financial statement audit for the year ended December 31,

Elder, A. A., Beasley, M., & Elder, R. J. (2014). Auditing and assurance services (15th ed.). Upper Saddle River, NJ: Pearson.

Innovation is probably the most important driver of change in most industries, especially ones that are saturated. Dick’s continuous innovation has helped them be one of the leaders in the sporting goods industry for over a decade.

This is the report I did on Kohl’s. The Financial Statements that I used were from January 31, 2015 and February 1, 2014.

Dick’s Sporting Goods, Inc. (DSG) is an authentic, full-line and sports and fitness retailer. It offers a broad arrangement of high-quality, competitively-priced brand name goods. DSG sells a variety sporting goods equipment, apparel and footwear, in a specialty store environment. Dick’s Sporting Goods owns and operates a variety of retail locations. The retail locations owned include Golf Galaxy, LLC. This company is a golf-specialty retailer with a world class selection of brand name golf equipment, apparel, and accessories. DSG also operates TrueRunner, a company that sells prime selection of premium footwear, clothing and accessories for the avid runner. Field & Stream is another company that Dick’s Sporting Goods own. Field & Stream offers

Our team has decided to take advantage of our diverse set of skills and personalities by using a ‘divide and conquer’ method for the research portion of this project. We expect to complete all research related work by the Wednesday after spring break (March 29th). This will allow us to convene between then and Sunday (April 2nd) to discuss and analyze Dick’s Sporting Goods from a company, industry, and market perspective using a CLTP analysis.

A breakdown of our overall long-term strategy as well as the year-by-year decisions and review will follow in order to assess how well we met investor expectations as well as attempting to beat

Internal auditors cannot effectively provide an analysis on the company’s internal dealings as they are part of the company. External auditors, however, can observe these processes from the outside and then determine where the funds of the company and whether the dealings adhere to the regulations. Using external auditors in a company prevents conflict of interest from happening. Conflict of interest is a situation where an individual or organization has multiple interests and of those multiple interests, one could possible corrupt the motivation for an act on the other when the auditor has any kind of beneficial interest in their client’s performance. In other circumstances, there is also the threat of familiarity where auditors become

The lack of independence for external auditors will lead to the neglect of auditing risks (William R.K., 2003), which are the main reasons for the failure of certified accountants and professional accounting organizations. The consequence of the external auditors deprived of independence would be very serious. And there are many cases, which aroused by the failure of external auditors and most are related to the lack of independence. One famous example is the bankruptcy of Enron and the role played by its external auditor, Arthur Andersen (Todd, S., 2003). Arthur Andersen was once one of the biggest accounting companies in the world, and was canceled for the involvement in the Enron bankruptcy scandal.

The financial statements are very useful to all this group of user. Explain each of them;