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Creativity And Innovation For Helping Britain Remain Globally Competitive At The Business And Leisure Event Industry

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In this assignment I will be discussing how innovation, creativity and entrepreneurship contribute to helping Britain remain globally competitive in the business and leisure event industry. Using examples of the events industries and how they have helped Britain develop new products and services for customers.
Innovation is not a single activity; it is a process. For businesses, innovation means fresh ideas, developing new products or services and its effective processes. Innovation can be key to any business or company in the future. Bringing innovation into your business can help you save time and money and gives you the competitive advantage needed to grow your business.
Creativity is one of the most important when it comes to innovation as it is a process. Creativity is about creating new ideas and the process of innovation is making these ideas come to reality. Creativity cannot be a waste of time, if there is no process in place to make these ideas and turn them into something that has market potentials.
Innovation can sometimes be confused with the term invention. According to Tidd (2014) states that the society often confuses innovation with invention this is because they have similarities in bringing good ideas to the event industry. Innovation and invention are very closely related, Invention specifically refers to making new discoveries, deigns and coming up with new ways of doing things. Innovation can make a difference to an organisation of all shape and

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