Corporate social responsibility ‘Corporate social responsibility’ (CSR) means that the firm has wider responsibilities in relation to objectives and people apart from the owners or shareholders (Beal and Goyen 2005). These responsibilities are achieved when the firm adapts all of its practices to ensure that it operates in ways that meet, or exceed, the ethical, legal, commercial and public expectations that society has of business. Objectives often associated with CSR include a responsibility to manage natural assets sustainably and not to pollute by chemical discharge, smell, noise, dust or other irritants; fair treatment of employees and ethical attitude towards clients. The other people include employees, customers, suppliers, …show more content…
Positive CSR experiences build confidence and goodwill with stakeholders. Many organizations have developed clear CSR efforts as strategic branding and management approach in achieving a win-win outcome. Increase market share CSR can improve the company’s reputation and branding and this in turn improves the prospects for the company to be more effective to attract new customers and increase market share. Improve the efficiency of the operation The efficiency of a business is about productivity and effective use of resources. CSR can help to increase efficiency through environment conservation and recycling initiatives, as part of Eco-efficiency strategy. Positive management-employee relations are also crucial in bringing about good customer service, productivity and product innovation. Access capital easily Access to capital enables a company to grow and make timely investment. Companies with good CSR standing are likely able to secure equity and debt capital with most ease. The growth emphasis in Socially Responsible Investment (SRI) is a clear indication of likely future trends benefit from HR capital A company’s human and intellectual capital is one of its most valuable assets. Good workplace conditions and relations can help a company to attract, keep and develop human capital, keeping operations and staff morale high. Employees are more likely to be motivated, committed
The scale and nature of the benefits of CSR for an organization can vary depending on the nature of the enterprise, and are difficult to quantify, though there is a large body of literature exhorting business to
CSR is all about businesses understanding the effects that they have on the community/wider world. Businesses will use this impact in a positive way to
Reasons vary from the benefits of CSR, the goodwill and marketing of the company and even as a method for increasing the company’s profit margin (Thorpe, 2013). In some areas, there are significant cost savings affiliated with CSR. The
CSR is the commitment of a company to behave ethically and to improve its employee’s quality of life, while contributing to economic development. Companies are expected to work with CSR and it can be rewarding for both customers and companies. However, CSR can be damaging for a company if it is performed incorrectly. For example, if the organization`s CSR efforts are focused on areas
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.
CSR manifests itself in many different ways. Businesses need to be aware of their commitments to all their stakeholders – customers, their community, suppliers, employees and, more grandly, the environment in which they
Once a brief overview of the CSR discipline as well as its main benefits for consumers and organizations have been stated, it becomes clearer and relevant to state the Aim and main objectives of this academic investigation.
Corporate Social Responsibility (CSR) – is a set of commitments, corresponding to the specificity and level of development of the company, whish is reviewed regularly and dynamically changing. CSR is voluntarily and agreed with the participation of key stakeholders, taken by the company’s management, with particular reference to the views of staff and shareholders. It is performed in mainly at the expense of the company and aimed at the realization of significant internal and external social programs, the results of which contribute to the development of the company (production growth, improving the quality of
Proper implication of CSR can bring benefits to the organisation by increases in capital, sales, profit, markets, brand name, and customer loyalty.
CSR is about how companies manage the business processes to produce an overall positive impact on society.
Lou and Bhattacharya (2009) also add that companies investing in these CSR initiatives can develop market based “intangible assets” like Customer loyalty, which can then reduce uncertainty about future profits of the firm.
In many cases throughout the business world we are able to observe the common belief that corporate social responsibility (CSR) as a business entity is used among CEO’s as a driving force for business operation and strategy to gain competitive advantage. It has many benefits, including cultivating the wider society through positive externalities, increasing operating efficiency and improving brand image. Yet in contrast, some individuals who belong to the academic world such as Milton Friedman and R. J. Klonoski believe corporate social responsibility to be a “cloak for actions that are justified on other grounds rather than a reason for those actions” (Friedman, 1970). Throughout this essay we shall explore the ways in which adopting a socially responsible approach to business strategy and operation can affect a businesses ability to maintain competitive advantage in a market and how the adoption of this strategy can lead to a businesses downfall or success.
Corporate Social Responsibility can be defined as a company’s responsibility to ensure ethical business behavior, contribution to the economic development of a country, improve the lifestyle of its own workforce and their family members, betterment of local community and overall society. It is some small amount of cost done by the company which effect can’t be seen in the present but in long term it promotes positive image for the company. Successful CSR program can take a company beyond government regulation and legislation. It is a sustainable program which a company can easily run with its other activities. It mainly defines areas of concerns and initiatives which can improve the relationship of customers, shareholders, suppliers, competitors and other stakeholders with the company.CSR helps to achieve organization’s objectives and guide a company toward what the company stands for and how it satisfy its consumers. CSR can also define in three words that are People, Planet and Profit. People represent fair labor practice and betterment of the community where it operates. Planet represent environment friendly business practice and last of all Profit refers to organization’s economic value created after deduction of all the costs from the revenue including capital costs. Now a day CSR is regarded as a tool for building brand equity through customer loyalty based on distinctive ethical values. CSR is also criticized by some critics. According to their
CSR ensures the sustainability of business and generate economic benefit for the business while taking care of the social benefits of the society. Sustainability is not only of great significance for the people or society but also for the business. And the key to its