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Comparing Xerox 's Performance With The Information Technology Services Industry Average Performance

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3, Comparison
A, Compare to the industry:
When compare Xerox’s performance with the Information Technology Services industry average performance, we choose some ratio to compare. Also, in order to understand clearly how Xerox performs in the whole market, we use the S&P 500 data as reference. 2014 2013 Industry Average Ratio in 2014 S&P 500
Profitability
Return on Equity 8.58% 9.79% 14.57% 19.72%
Profit Margin 18.76% 21.12% 10.30% 13.65%
Asset Turnover Ratio 18.65% 18.91% 1.26 0.93
Liquidity
Accounts Receivable Turnover Ratio 1.8950 1.9265 4.52 13.25
Inventory Turnover Ratio 3.3841 3.5341 0.92 14.53
Current Ratio 146.05% 149.68% 0.56 1.79
Quick or Acid Test Ratio 92.13% 110.90% 0.45 1.24
Interest Coverage Ratio 4.3183 4.5533 -8.37 13.80
Solvency
Debt-Equity Ratio 58.96% 55.59% 0.93 0.64

a, Profitability:
The Return on Equity ratio of Xerox is only 58% of the industry average ratio. And the Asset Turnover Ratio is far less than the industry average ratio. But the main reason of this situation is that Xerox’s Asset and Equity is huge. Regardless of the asset and equity, we can see that the Profit Margin of Xerox is much better than the industry average ratio. The profitability of Xerox regardless of its cardinal number is obviously better than the industry average because it is the leading company in this industry. b, Liquidity:
Even though the high-rate of contract service renewals has attributed to much of Xerox’s success in recent years, it cause worse Accounts Receivable

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