Company Analysis : Public Limited Company

-A partnership is an organizational form that contains two or more people who are able to be joined together legally in order to share the management duties and make profit from the business.

IKEA was founded in Sweden in 1943 by Ingvar Kamprad. IKEA is a home furnishings retailer unlike any other. It was founded on the basis of low cost and it offers modern and stylish furniture for all types of people at affordable prices. IKEA’s unique way of shopping, store layout, and do-it-yourself approach continues to help maintain their popularity.

This will keep driving their costs down, therefore increase their profits and reduce their price that will most likely increase their market share. But most importantly, since IKEA, will have some kind of implementation in these markets, it will be easier for them in terms of sourcing raw materials and manufacturing the products. It will ease the logistic, make it even more efficient thought their network of storage facilities throughout the world.

A partnership is an arrangement between two or more groups, organizations or individuals to work together

A partnership is an arrangement between two or more groups, organizations or individuals who work together to achieve common aims or who have common interests.

A limited partnership allows its partners to restrict their liability to the partnership costs only to the ratio of their investment. The partnership has one general partner who takes full responsibility of the company’s costs, is the one who makes the critical decisions and control the business, in this case the limited partners do not participate in

Given the SWOT analysis presented in the case, what are IKEA 's key competitive advantages? What strategic focus should the company take as it looks to further expand into the U.S. market?

IKEA implements new product service design and development to offer their quality products at a cheaper price to suit people’s contemporary needs and circumstances. They focus on the price and quality, design and function, environment and health of their new product service design and development to minimize waste and

IKEA is the world’s largest retailer of home furnishings. It strives to provide simple, functional, modern, and useful products at affordable prices to as many people as possible in as many places regardless of their geographical location. IKEA concept is implemented from the start of idea, implemented into the design, manufacture, logistics, sales and final assembly of each product. IKEA was developed by Ingvar Kamprad from southern Sweden, where people are known for surviving and making the most from limited resources.

Unlike most furniture retailers that cater for finished furniture to customers, most of its products which IKEA designs, produces and sells need to be assembled at home. This is IKEA’s famous retrorse market positioning which is carried on for over 60 years.

Ikea is a multinational group of companies operating on a global scale in the furniture industry, offering a wide range of ready to assemble (Do It Yourself) furniture, appliances, and accessories worldwide. The company is well known and recognized for its modern designs, functionality of their products, quality services, and their eco-friendliness. Within the competitive market, Ikea aims at being better than its competitors in the market, and offers the best standards of services to its customers, as well as a wider range of products for low prices.

The vision of the IKEA Company is “To create a better everyday life for the many people”. They have also their business idea which is “to offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”.

Its products are another differentiator that has contributed to Ikea’s success. The look and feel of the

From the very beginning, IKEA understood the needs of its customers and target prospects, and provided variety of option to their customers, so they were highly attached and relied upon its name

The intrapreneurial organization that I have selected for my individual report is IKEA. IKEA is a Swedish home furnishing company which produces ready to assemble furniture as well as different home and office appliances. It is the world’s largest furniture retailer. IKEA was established 73 years ago in 1973 by 17 year old Ingvar Kamprad. IKEA means I for Ingvar, K for Kamprad, E for Elmtaryd, the farm where he grew up and A for Agunnaryd, his hometown in Smaland, Southern Sweden. “To create a better everyday life for the many people”, is IKEA’s vision. IKEA is known for its innovative architectural designs and eco-friendly interior designs. The company is well known for its focus on price control, continuous product development and other corporate attributes which allowed it to lower its prices on an average of 2 to 3% over the decade to 2010 during the period of global expansion. To date IKEA operates 328 stores in 28 countries with operations spanning 43 countries having an annual turnover of 32.7 billion euros in 2015. The entire IKEA range consists of 9,500 products which can be seen on its website. It is the user of 1% of the world’s commercial wood resources.