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Castillo's Quality Rentals

Decent Essays

A. The Company
Castillo’s Quality Rentals (“CQR”) is a new business owned by John Castillo and Elda Castillo for reasons of buying and providing quality rentals for the average consumer. CQR provides rental home in San Antonio, Texas housing market by providing clean, well-cared, quality rental homes to qualified tenants. The tenants are well screened to ensure the long term investment of the home is taken care of. CQR believes in providing great rental homes for great customers who are in need of a home.
B. Market Strategy
The strategy is to target middle class consumers who are unqualifiable to purchase a home and newly military personnel who are new to the area. The target tenant is young, under the age of 30 and is likely to have some …show more content…

CQR is jointly owned by John and Elda Castillo, husband and wife. John and Elda Castillo, the owners of CQR have been fascinated in finding a means to supplement their income. John’s grandfather had recently left him with approximately $25,000 in inheritance and they decided to use this money to purchase and manage investment income properties. John has obtained his Bachelor Degree in Management and Elda has attended several continuing education classes at their local community college. They decided to apply the inheritance as a down payment on a house to begin their business. The 1,400 SF house is located in the Alamo Ranch neighborhood, which is a fast growing community. The house needs of some cosmetic updates to bring the property to current rental market standards and is primarily contains of new carpet, paint, and laminate …show more content…

On a monthly basis he will replace air filters, inspect the grounds, and make notes of the complete physical condition of the property. The tenant will have sufficient time to remedy the notice and will be fined daily until the issue has been resolved. John will drive by the property frequently for visual inspections of the property and will be readily available in the event the tenant has any repair needs.
Objectives and Goals
CQR objectives are:
• Provide exceptional customer service
• Obtain twenty rental properties over the period of ten years
• Find and select the best qualified tenants for the long term success of the business
CQR main goal is to supplement their income enough to live off of the just the income from the rental properties. If the average income from one rental property is $200 per property and twenty properties produces $4000 a month of income for John and Elda. With $4000 a month being generated each month, John and Elda will be able to live

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