Casino Industry Case Analysis
There is a steady growth rate in gaming revenues taking effect in the casino industy around the United States. A number of factors are tied into the increase including new entrants to the casino industry and rival casino expansions. Through aspects of Porter’s Five Forces Model of Industry Competion: Rivalry among existing firms, the threat of new entrants, and the threat of substitues, this case analysis addresses key problems the casio industry is facing and implements stratiges they may use to tackles thoses issues. In addition, SWOT analysis (Strengths, Weaknesses, Opportunites, and Threats) will be used to facilitate the discussion.
Through the Porters Five Forces Model of Competition, were identified
…show more content…
Adding to Native American casino fortunes, their casinos are likely to increase over the next few years. It is noted that several states are reaching agreements to allow the introduction or expansion of Native American casinos because of the additional revenues they can provide. This increases the Native American casinos opportunities and consitutes a high barrier for new entrants. The major source for this entry barrier is the cost disadvantage independent of scale regarding the favorable government polices vis -a -vis the Indian Gaming and Recration Act of 1988.
Nevada casinos are the second leaders in revenue. The strengths that they have generated are the availablity of more hotel rooms, fine dinning, excellent entertainment, shopping, mergers and acquisitions, customer loyalty, and product differentiation among its rivals. With its many strengths, Nevada casinos represent a high barrier for new entrants as well mainly due to product differentiation and economies of scale. Nevada casios use differentiation on the basis of special themes that characterizes their casinos, such as a medieval castle, a pirate ship, or a movie studio. Nevado casinos also rely on economies of scale as many of the larger casinos are expanding by buiding on additional rooms to bring in more customers. Eventhough Nevada casino has many strengths, it also has a weaknesses.
The major difference between Indian gaming and State owned casinos is the location, which are always on Native American land, the Revenue. The selection of games, and the pay back
The efforts to make Hispanics feel more welcome are designed to show that the casinos are sensitive to this demographic group's real needs and wants. New amenities include bilingual dealers and Spanish-speaking musicians. This shows the clear principle of segmentation. Instead of trying to appeal to all customers in a universal fashion and compete with the biggest-name casinos (a virtual impossibility in Las Vegas), these smaller casinos are trying to attract and grow this specific, targeted population base. The Hispanic demographic seems to have an interest in gambling and entertainment, and has
3). Of course, these high growth industries pertain to casinos as depicted through the picture, which precedes the text. of a large Bingo Casino owned by the Coeur D’Alene Tribe. This only serves to further the growing belief in America's society that Native Americans have struck it rich with the establishment of Casinos, but unemployment among adult Indians is about 15 percent – roughly three times the national average – and Native Americans remain America’s poorest people. Of the more than 560 Native American nations, only 224 are involved in gaming (NARF, n.d., para. 3).
The Seminole Tribe has had a semi-monopoly over the gambling and casinos in Florida. The Florida State Legislature is considering the options on expanding gambling in Florida. Many Florida residents believe that the expansion of gambling would bring crime and other social issues such as white collar crimes, fraud, credit card, and employee theft. Two of the major opponents of expanding gambling are Walt Disney Co. and Universal Studios. Other Florida residents feel that it is time the expand the gambling industry. Expanding the gambling would help grow the economy by creating jobs and by increasing tax revenue. Even though gambling could bring crime and other social problems, it should be expanded because Florida would benefit from the additional
The gaming industry is growing rapidly globally, and casinos provide a large amount of revenue in Nevada. There are special regulatory agencies in Nevada who govern the gaming industry. Since this industry relies so much on cash, there are some different controls and procedures in place in auditing gaming in this state. To help professionals in the industry, several conferences are available for professionals to attend. In order to properly audit a gaming facility, auditors need to understand the risks and controls associated with the industry.
Based on the case study, “Casinos and Crime”, it is obvious that there is a direct link between the two (Brusseau, 2012). Indeed, the statistic provided are compelling in and of themselves. Nevertheless, does this correlation delve into the realm of ethics, or is it an unfortunate byproduct of an industry that actively contributes in other fashions to the hospitality industry in the state where they exist?
The gambling industry has a very important impact on the United States economy. As of 2013, it held the direct employment of 570,000 people, with total jobs impact of 1.7 million, which included nearly 200,000 government jobs (Wells 2014). In 2013, revenues from the casino industries totaled to 81 billion dollars, including 30 billion dollars form Native American casinos. The total impact of the casinos in the year 2013 was 240 billion dollars, with 102 billion as a direct economic impact, but this does not include the cost of constructing new casinos (Wells 2014). Casinos may in fact provide a large amount of jobs for people, but their impact on neighboring property values is “unambiguously negative,” according to the economists at the National Association of Realtors (Frum 2014). Casinos do not always have a positive impact on the cities they are located in, they do
In any area around the United States, a casinos can produce tons of jobs for the unemployed. In the United States, casinos has created over 350,000 jobs for the unemployed, and with over 1,500 casinos around America, this gives people opportunity for employment. With this in mind, the casinos can also bring in more people while increasing the population in the area and therefore improving the economy (Chad). The government has notice the increasing rate of casinos spreading nationwide, but had shelved this issue because it hasn’t been a big threat to the economy. Though the group opposes gambling, it has realigned its priorities because of budget consideration. With the gambling industry around America, it would play a highly public role in the U.S. election (Berzon and Keeffe).
Of the articles read on various industry topics, the one that was most interesting and inspiring to me was the article titled “History of Gambling”. According to the article, “Gambling is one of the oldest known pursuits of mankind; archeological evidence suggests that even the earliest caveman was a gambler.” After reading this article and reading chapter 13 in the book, I came to understand that gambling is not only a pastime but it is an industry that has many sectors. According to the book, “Twenty of the thirsty largest hotels in the world are casino resorts on the Las Vegas Strip.” For my 21st birthday, I had the privilege of going to Las Vegas and experiencing the sights and entertainment available at many of these hotels. This article
Early reports for the Japanese casino industry estimate that there could be a $40 billion cash pie ready for the companies. Despite the illegality of gambling, Japanese players who huge gamblers, and neither MGM Resorts, or Las Vegas Sands would want to miss out on a slice of that lucrative industry, which could (in theory) eventually overtake Macau as the gambling capital of the
The United States casino market is constantly growing. With over 1,511 casinos in the United States the total revenue brought in was over 73 billion dollars. The top 3 areas with the most gaming revenue were the Las Vegas Strip (6.207Bil), Atlantic City (3.052Bil), and Chicagoland (2.243Bil). The market grew up by 15 billion dollars between the years of 2012-2015 (statistica.com). In the future the market alone is expected to grow at a CAGR (Compound Annual Growth Rate) of 5% from the years 2016-2020 in the United States (businesswire.com). Over 350,000 jobs are offered by Casinos in the United States. Regardless of the amount of jobs offered, the industry has both pros and cons to the way it operates. The money to build casino often comes
The gaming industry in Macau is very competitive as it is the only jurisdiction within China where casinos are legal. Before 2003, there was a restriction on the entry of citizens into Macau when it was operated by Stanley Ho’s S.T.D.M as a monopoly. By 2012, visitors had increased 18.6% from the previous year and the industry now runs as an oligopoly. Within this industry are many competitors at a total of 6 within a 29.7 square kilometer area. They are Sociedade de Jogos de Macua, Galaxy Casino, Wynn Resorts, Ventian Macau, MGM Grand Paradise and Melco PBL Jogos which give a total of 34 casinos in Macau (Peng, M., pg 412).
Still shot of a portly man in his late 40’s smoking a cigar and wearing a white button shirt with a bright red tie. Close up of a nameplate on the right side of his desk with the name Bernie Cortez, Head of Operations engraved into it. He is seen sitting and looking through some financial papers while talking on the phone.
Native American tribes are allowed to have casinos on their land thanks to the Supreme Courts decision in the Cabazon vs. California case in 1987. This case came about when California officials threatened to shut down a bingo parlor owned by the Native American tribe Cabazon on their reservation. The supreme court said because California, and many other states at the time, did
Medina (2011) highlights the case of a small-town Nevada casino that has successfully courted the Hispanic market, which tended to be ignored not only by Las Vegas but also by other similar casinos in the area. The article discusses some of the different tactics that the casino has used to build the market, and these tactics have tended to go well beyond employing Spanish-speaking dealers and using Spanish on signs.