Cases Essay

4. Focus has to be put completely on it as the promotions and advertising would take a lot of efforts.

Many changes occurred in the non-disposal razor category and some market segmentations competed with paramount position.

convicted of; and the theory of entrapment was extinquished because Mr. Brooks did not admit

The article analysis the Paramount’s situation, competition, product positioning, marketing strategy through the U.S. razor market, market segments and consumer behavior and the trends of nondisposable razors and refill cartridges. After the company

5. Cliff could focus on the internal thoughts and expectations of his staff, that would help improve the productivity.

3.     What major problems might you encounter with your new sales force structure as it relates to both external factors (customers) and internal factors (employee reactions)?

1. By changing the way his group talks about IT investments, CIO Tim Schaefer is trying to change the way the rest of the company sees IT. Why do you think this is necessary? What would be the prevailing mindset about IT in his company, such that he needs to do something about it? Provide some examples of how IT may be regarded in this organization.

There have been many changes in the recent history of non-disposable razors. These changes for Paramount to deal with include competition, new products, and a change in customer perception as far as grooming goes. While these changes include challenges it also provides opportunity.

Question 1 * From the scenario, suggest two (2) marketing strategy options that Golds Reling, Inc. could implement. Next, select the option that you believe will be most effective for the new product launch. Justify your response.

2. What are the key problems related to cultural differences and which integration approach should the company follow to overcome these problems?

Synopsis: Gillette has long been known for innovation in both product development and marketing strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the Fusion 5-bladed razor. Today, innovation in razors and blades is thwarted by a lack of new technology and increasing consumer reluctance to pay for the “latest and greatest” in shaving technology. Gillette must decide how to put the razor wars behind them and maintain or increase its share of the global razor market.

Retirement plans represent a unique opportunity to divert a portion of income into tax-deferred accounts. This report looks at hypothetical sample data from 194 couples with the aim of gaining a deeper understanding of what characteristics affect this group’s tendency to invest or not invest in retirement plans. First, basic tests were performed on provided data to examine if the given characteristics were related to the amount invested in retirement plans. We found moderate relationships between several characteristics that warranted further examination. Various additional tests and graphical analysis were performed in order to ascertain the relationship between individual

2. What source of competitive advantage would you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)?

Question 4: Describe the marketing options available to B&D. What are the pros and cons of each?

3) What marketing tools and marketing data would you need to accurately make this decision?