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Case Study Vw/Porsche

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Volkswagen and Porsche
One Family, Two Car Companies, & a Battle for Corporate Control
Dr. Heike Nolte University of Applied Sciences Emden-Leer Constantiaplatz 4 26723 Emden, Germany Tel: +49 4921 807 1007 Fax: +49 4821 807 1228 heike.nolte@hs-emden-leer.de Dr. Alva Wright Butcher School of Business and Leadership University of Puget Sound 1500 N. Warner St. #1032 Tacoma, WA 98416-1032 Tel: 253- 879-3349 Fax: 253-879-3156 butcher@pugetsound.edu Supported by a 2011 NIBEN Curriculum Development Grant September 2011

Volkswagen and Porsche: One Family, Two Car Companies, & a Battle for Corporate Control

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Electronic copy available at: http://ssrn.com/abstract=1996386

Introduction Over the past several years, Porsche and …show more content…

Mommsen & Grieger (1996) Hawranek (2009)

Volkswagen and Porsche: One Family, Two Car Companies, & a Battle for Corporate Control

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Electronic copy available at: http://ssrn.com/abstract=1996386

Ferry Porsche designed the firm’s first car, the Porsche 356. Although its body was an original design many Volkswagen parts were used to save costs. The original car was fast and very light weight, gaining attention by taking first place in the Innsbruck city race. Production was transferred from Austria to Stuttgart in 1950. The firm focused on performance and continued to reengineer and refine the car. By the late 1950’s the Porsche 356 utilized far fewer parts from Volkswagen. Figure 3 shows a 1951 split windshield 356 Cabriolet.

Porsche/ Piëch Families The history of Porsche and Volkswagen

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