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Essay about Busi 650-ILP Final

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Integrative Learning Project: Dover Saddlery, Inc.

BUSI 650
Dr. Smith
Liberty University
March 7, 2014

Table of Contents
I. Abstract
II. Organizational Setting
III. Key Concepts
a. Quality
b. Total Quality Management
c. Innovation
d. Strategy Map
e. Balanced Scorecard
f. Six Sigma
g. Bench Marking
h. Inventory Management
IV. Conclusion
V. References

Abstract

The main purpose of the Integrative Learning Project (ILP) is to introduce an authentic or fabricated company/industry to research. The company’s organizational setting includes the mission statement of the company, who the internal/external customers are, what aspects can …show more content…

The database consists of customers that have purchased items with the last 12 months and their demographic information. The use of the catalog, internet, and retail stores has enabled the company to capture customer information, cross-market products, and provide a convenient shopping experience for customers. The company’s customers are primarily females with a passion for the riding sport. The customers are affluent and luxury oriented who tend to choose to buy from the company for the high quality and premier products. The customer base shows high repurchase rates and has been very loyal customers.

The role Christianity has in this organization is customer service is essential and Matthew 10:31 states, “Fear not, therefore; you are more value than many sparrows” (ESV). In the service industry, customer satisfaction is key and the company has to recruit the right people and reward them for there expertise. Colossians 3:23-24 states, “23 Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, 24 since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving” (New International Version). Another verse that can be applied in this organization is 1 Peter 4:10, “As each has received a gift, use it to serve one another, as good stewards of God’s varied grace”. The company uses the gifts God gives us and pass them on to consumers to benefit from. The

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