Budweiser Rhetorical Analysis Essay

How many times have you dropped those swimming classes? When was last time you put off in getting that enrollment for the gym? “Unlimited” ads campaign by Nike, appeals to its audience by showing people who even having certain difficulties, go after what they want and push their limits as much as they can, which is not a little. The ads feature a grown Sister competing in a triathlon, a transgender who runs with the National men’s team and a climber with no extremities. Nike didn’t choose these actors for its ads by accident, they are source of inspiration for all those athletes that always put the best of themselves in whichever the activity that passionate them is. People who would be the main target for this campaign.

The Centers for Disease Control and Prevention (CDC), is a government website that provides information about various diseases, disabilities, disorders, etc.. The CDC provides multiple webpages about Attention Deficit/Hyperactivity Disorder (ADHD) that list and provide information about causes, treatments, variations, and signs/symptoms of the disorder. On their informative pages, they use rhetorical devices to better portray their message. The CDC effectively uses the three rhetorical devices, pathos, ethos, and logos, to reach their goal of informing their target audience and providing a clear perspective on Attention Deficit/Hyperactivity Disorder.

“Shitty First Drafts” by Anne Lamott, is a hilarious must read for junior high school students and any other aspiring writers. Her essay inspires comfort and confidence in writing a first draft. It concretes that all writers experience the “shitty” first draft. Anne Lamott wrote this instructional information in 1995, but it is timeless information. She blows the idea of writing an immaculate first draft out of the water. Anne supports the idea that bad first drafts will almost always lead to better second, third and final drafts. She symbolizes the first draft to be like a child. Where you put all your thoughts and emotions out there in words on paper, you go all over the place, you say all kinds of ridiculous things, and all with the

A college education is valuable and its quality is of the highest importance to most Americans. In his essay, “On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students,” Mark Edmundson utilizes ethos, pathos, and logos to effectively deliver his argument that the current educational system, especially in college, revolves around consumerism which in turn has negatively impacted students, teachers, and universities in general. However, although Edmundson presents an overall logically sound argument, there are few instances throughout the article that may hinder the reliability of his claims to the audience.

It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the

The Budweiser commercial called “Born the Hard Way” shows the life of the founder of Budweiser Adolphus Busch and his journey to travel to America to seek his dream of brewing beer. Adolphus received criticism from his homeland Germany. He travels by boat to the new land in America where he is not welcomed by the local people near the harbor. He then settles in St. Louis, Missouri where he took a long path to get there after walking and traveling on boat just to get the opportunity to brew his famous beer that we now call Budweiser. Budweiser did an outstanding job of promoting their Beer showing how it all started. I believe this commercial proves why the American dream should still be a used in society today.

The appeal logos, is probably the rhetorical strategy that lacks the most in this commercial. There are only a couple instances in the commercial that I believe Budweiser was trying to use logos to persuade the audience. Throughout the advertisement the producers of the commercial try to create an image of friendship between the horse, dog, and the man (the owner). They also portray the qualities of trustworthiness and pride through the golden retriever. By portraying these qualities through the dog, they furthermore reflect those qualities in the company, Budweiser. Since they used a dog as their spokesperson, they had to get the audience to appeal to the puppy in order to understand the message presented by the company. When the commercial

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.

In the essay, “What You Eat is Your Business”, Radley Balko writes to tell his audience about how the government is trying to control people’s health and eating habits by restricting food, taxing high calorie food, and considering menu labeling. Balko includes in his essay that government restricting diets and having socialist insurance is not helping the obesity problem, but it is only making it worse because it not allowing people to take their health in to their own hands so they have no drive to lose weight or eat healthy. In his essay, Balko is targeting society, including those who may be obese, he is trying to show them that the laws our

Many people in today’s society tend to believe that a good education is the fastest way to move up the ladder in their chosen. People believe that those who seek further education at a college or university are more intelligent. Indeed, a college education is a basic requirement for many white collar, and some blue collar, jobs. In an effort to persuade his audience that intelligence cannot be measured by the amount of education a person has Mike Rose wrote an article entitled “Blue Collar Brilliance”. The article that appeared in the American Scholar, a quarterly literary magazine of the Phi Beta Kappa Society, established in 1932. The American Scholar audience includes, Company’s , Employees,

To start with, in the first couple of scenes of the commercial, an animal is following a person around. In the following scene, two people come face to face and they talk about the animal’s name. Then, there is a flashback scene explaining the name of the animal. Towards the end, the commercial advertises its product with an animal in different ways. At the very end, there is a flashback scene of a human and an animal.

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

In Bud Light’s advertisement for Bud Light Lime-a lime flavored beer-they use persuasive techniques by depicting a giant beer bottle on a sunny island and attractive females around it with the slogan, “Dive into some lime and you’ll have a good time,” in order to get people to purchase their product. The three main persuasive techniques are called: logos, pathos, and ethos. Logos is an appeal to logic as a method of persuasion by reason, while pathos is an appeal to emotion in order to persuade. Lastly, ethos is persuasion by way of ethics and presentation of character. The advertisement for Bud Light Lime includes two of the previously mentioned techniques.

An example would be in 2013, they told the story of the bond between the horse and its trainer. The next year, they added a puppy. Budweiser’s “Lost Dog” relies heavily on connections for conveying its message and appeals strongly to the emotions whether it be the music, the idea of a lost puppy, or in through the powerful friendships. Throughout the entirety of the commercial, Budweiser does not seem to go out of their way to advertise for their beer.