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Essay on Book Review "True Professionalism"

Decent Essays

Brian Lawson
Mrs. Jochim
Entrepreneurship Book Review
12/1/05

About the Author David Maister is a world-wide management consultant to professional service forms. He consults to lawyers, accountants, and other services. Has consulted globally for over 2 decades. David provides firms with different ideas, strategies, and designs, but ultimately the firm usually makes an internal committee to make the strategy. His areas of expertise are strategy, marketing, human resources, organization, compensation, reward systems, and profitability improvement. David believes that it is better for firms to make their own decisions under the guidance of his counseling, but always presents to companies that have specific goals in mind to …show more content…

The book also talks about the life of a professional. It talks about how life for professionals has gotten harder with recent business. Small business professionals have to fend off big businesses that don't care for their customers or care about fair business. Unprofessionalism is commonly found in bigger business that don't have a strong bond between customers and the staff. Big business just shuffles people in and out of the store, selling their goods and not caring if it is what the customer really needs. True Professionals care about their customers, they care about their situation, and what they like and dislike. The book talks about incentives and rewards programs. Some businesses use cash rewards given to employees for good work, sort of like commission. What businesses don't realize is that having employees motivate themselves to achieve incentives can only last a little while. Employees need more motivation. Motivation from employers doesn't have to be rewards or incentives, but a simple "Good job." Or "Keep up the good work." Can keep employees happy. Incentives are a good thing to have and use, but there has to be more to it. The book says that you should act helpful from the beginning, not once you get paid. Be helpful from the beginning. Since you are a professional and that is your business, you are obligated to help a customer who generally knows much less then you do about the topic.

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