Blue Link Car Finder Ethics

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

The 2017 Kia Niro Hybrid “Hero’s Journey” commercial starring Melissa McCarthy demonstrated the strongest understanding of consumer behavior, in my opinion. Melissa McCarthy, when not working as an actress, devotes a copious amount of time to environmental causes. During the commercial, Melissa is on a journey to help environmental causes of all types. She is seen driving the Kia Niro hybrid throughout the commercial while constantly taking calls from different foundations that need her help. This is a commercial that could easily be forgettable, however Kia adds a twist onto her journey, creating a comical series of unfortunate mishaps. With the environment in mind, Kia targeted and appealed to a broad spectrum of viewers, including: anyone in the market for a new Crossover, anyone interested in hybrid vehicles, environmentally friendly and tech savvy people, fans of Melissa McCarthy, etc. While this add appeals to all generations, it especially appealed to Millennials. Recent studies have concluded that almost 80% of millennials “agree that driving an eco-friendly car is the primary action they’d take to make their lives

(When they hear the words affordable they go crazy. Everybody is cheap and so is this car, but at least it has good quality (I hope).) This ad as an entity appeals to ethos, pathos, and logos. Of course, as you’re are probably aware by now, the appeal to pathos and logos through the use of what people like. Food and money. They make a very convincing argument as to why you should buy their product. They also, as the previous ad, appeal to ethos through the use of actual people in the car, going on a road trip of sorts. It’s like they’re saying, “If you buy this car, you’ll have so much money over that you could go on a road trip.” That is kind of believable now that I think about it. Not. Unless you make a lot of money. Then go for it I guess. The third and final piece (sadly), is Queen Elizabeth’s “Speech to the Troops at Tilbury.” Throughout the entire piece, she manages to appeal to ethos, pathos, and logos. Her position as the Queen already gives her automatic ethos, but she builds upon it, making her position as queen even more apparent by stating the things she does that no one else can do. She then, just like the ads, appeals to pathos through logos by relating herself to the

Most commercials that advertise products often throw them in the viewer’s face. Companies believe that their product is the best and people should buy it because of their many different reasons. Commercials normally share important information about the product; maybe how much it costs, the special features that make it so great, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” creates positive attitudes and emotional connections to promote its product with a down to earth, heart touching story that audiences can relate to.

Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one mile radius or people have to have access through a Smart

By displaying the innocence of the boy, it might help families who watch the commercial relate to their own children. Secondly, we see the mother in the commercial who appears slightly irritated with her son since he’s been trying all day. This character choice might help other parents relate to a situation where they’ve gotten annoyed when their child gets too involved with pretending to do something. Finally, we see the father at the end of the commercial who wants to assist his son when pretending to be Darth Vader. By showing a father who helps his son believe he was successful with using the force, it demonstrates a loving and caring relationship. This might make fathers who watch the commercial want to go out and buy the car to be that loving and caring dad.

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

Subaru and Hyundai are extremely popular, reliable car companies. In the Subaru commercial, a little kid is driving around in his toy car and the dad offers the key to the Subaru Legacy to him, but he turns them down because he realizes the amount of responsibility that comes with those keys. In the Hyundai commercial, the daughter goes on a date with a guy, and the overprotective dad follows them around to check on what they are doing. These two car commercial use pathos, ethos, and logos to show how good their products are and what it provides.

The next commercial that was displayed was the Honda CR V commercial. It consisted of short snippets of different weather patterns, for example, rain, snow, and sun. Then during these different weather patterns, the crv would be driving along the road showing that it was capable of any sort of weather pattern. The people in the commercial were ecstatic over the new car and impressed with the car capabilities. I think the audience towards the commercial would be more towards adults and people looking to purchase a new

This shows that millions of people use Geico, which enhances their service reliability and their trustworthiness. Overall, this ad used all the rhetorical appeals to make the audience want to get their car insurance. I do feel like the ad could have used more logos by stating how much they can help save on average. All in all, this ad was very effective. If I had a car, I would get Geico car insurance.

that the car is a family car and is aimed at married women mainly but

This Kia commerical is persuading the audience to buy the Kia Niro. Kia does a fantastic job of persuasion. Kia uses a public figure, humor, a catchy phrase, and rhetorical appeals to get their main point across. Kia wants the audience to go away from the commercial knowing that the Niro is the most fuel efficient crossover. First, using Melissa McCarthy, a well-known actress, is brilliant on Kia’s behalf. Commercial companies rarely use movie stars in T.V. commercials; they normally use actors who work for the commercial industry. Using a big time actress, not only catches people's attention but makes the ad more memorable. Second, the ad is very humorous. The numerous Melissa

The Cadillac commercial is a thought which stirred many different perspectives to arise which ultimately separated many individuals based on their beliefs of what the American Dream truly stands for. This ad shoes many attributes which depict the basics of the American Dream such as striving for success and prosperity through hard work and initiative.

This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is…If anything your eyes seek out the [car], if only for aesthetic relief." (Lienert 2011)

Attracting younger customer also help us improve brand image compare to competitor. From data (Chart 4) we can see that BMW driver are younger compare to main competitor, such as Lexus and Mercedes, if we can make BMW brand attach with “young “ and then make other competitor brand look old this will help to attract more younger customer and make them commit to use BMW for the rest of their life. Another thing that we can see from BMW customer base is while average ages of BMW owner are younger but their average incomes are higher we make people remember that BMW is the car for “highly educate, bright, affluent person who want to have a great driving experience”. If we can own that position which utilize BMW strong point as “Ultimate driving machine” then push other competitor to “car for boring and old people”. This campaign also improve brand image by reduce bad thing that associate with BMW brand such as “Status symbol, Yuppie-Machine” and also stress what BMW is all about “amazing performance” and try something new and exciting. This show people what make a BMW a BMW which is the main purpose of this campaign.