BUS 475 Week 2 Knowledge Check 1. Compared with other approaches to business, the marketing concept is distinct in that it A. focuses on sales B. produces new products and services C. creates a broad assortment of products D. focuses on satisfying customers' needs 2.A company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products. What type of statement is this? A. Qualifying B. Positioning C. Determining D. Clustering 3. The sales analysis of a product revealed …show more content…
increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to rise D. increased, causing the price of cigarette rolling machines to rise and the quantity of machines purchased to fall 12. Keynes believed that an increase in savings would A. raise aggregate demand by reducing investment B. raise aggregate demand by increasing consumption C. reduce aggregate demand by reducing investment D. reduce aggregate demand by reducing consumption 13. Which of the following monetary policies reduces aggregate demand and output? A. A cut in the federal funds rate B. An open market purchase of government securities C. An increase in the discount rate D. A cut in the required reserve ratio 14. Deficits may be desirable in the short run if they A. help to stabilize the economy when the economy falls below potential output B. increase savings necessary for future investment and growth C. increase savings necessary for future consumption and demand D. help to stabilize the economy when the economy is above potential output 15. If for a country, the quantity of its currency demanded exceeds the quantity supplied, then there is a A. balance of payments surplus B. balance of payments deficit C. balance of payments equilibrium D. trade balance 16. Suppose that college tuition is higher this year than last year and that more students are enrolled in
You work in marketing for a company that produces work boots. Quality control has sent you a memo detailing the length of time before the boots wear out under heavy use. They find that the boots wear out in an average of 208 days, but the exact amount of time varies, following a normal distribution with a standard
Select an existing production organization. Analyze the organization’s current vision, mission, business strategy, operation strategy, supply chain, total quality management, just-in-time philosophy, forecasting method, statistical technique, facility location, work design, project life cycle, and project management. Note: You will need this information in order to complete this and subsequent assignments.
Lastly, the cancellation of high visibility events may have been due to the determination that cost was not yielding substantial sales or visibility. Despite this fact, it stands to reason that a store manager would inform a regional manager of any choices having a broader impact to the overall company. If there was a lack of communication here, I believe it is to the detriment of the store manager’s credibility.
The company that I will be writing about is called Aleve. Aleve is an OTC drug that is made from the company known as Bayer. This medication is known for being a pain reliever that provides relief for a variety of condition. Just like any other company, Aleve has to be able to create a marketing plan. This plan has to be very strategic in order to gain customers and investors. The company must choose a market that they want to target. By doing this they must find out information about their competitors. This information will help them to come up with a marketing strategy that will tell customers why they should
9. The labor relations term for a one-time payment made to adjust wages which does not affect an employee's hourly base wage rate is:
The improvement activities that you were doing before worked, as you began to reach 97% OTD. You’re efforts to refocus on those tasks now is very much appreciated. Below I have commented on each of your bullet points and remember my comments refer to all employees that enter orders not just CSR’s.
Suppose Honest Tea has hired you as a consultant to evaluate the completeness of their strategy for future growth. Base your evaluation on the provided SWOT analysis. Provide a rationale for your response.
The high tech age brings at a fast pace through different sources like TV, radio, internet, newspapers, magazines as well wanted or unwanted phone calls, instant message, social network messages, web searches, emails etc. One of the advantage of having 24/7 virtual office is businesses can capitalize on the evolving nature of the office by striking a balance that combines virtual and physical work and space which could ultimately increase productivity and lower costs without sacrificing company culture or individual motivation. One of the biggest issues facing the organization is employees facing loss of productivity, stressed, and burnout due to information and email overload. Information overload describes an excess of information
This article is very informative toward the purpose of increasing excise taxes. I believe that Joey Connor did an excellent job at pointing out the effects of the tax increase on tobacco products. He provided information on previous tax rates, so readers can have a clear idea of the increase percentage of taxes. He also supported his arguments by incorporating other sources in his article. For instance, he incorporated the analysis done by the National Public Radio on how the increase in price of cigarettes will affect the consumer behavior.
Establish relationships with your suppliers and employees starts with good and regular communication. It can be taken further by having group activities or teams. Also by establishing mutually beneficial achievable goals.
1. Compared with other approaches to business, the marketing concept is distinct in that it
The following information has been provided by the Evans Retail Stores, Inc., for the first quarter of the year:
1. Compared with other approaches to business, the marketing concept is distinct in that it:
The Marketing Concept. This is a business philosophy that challenges the above three business orientations. Its central tenets crystallized in the 1950s. It holds that the key to achieving its organizational goals (goals of the selling company) consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The Marketing Concept represents the major change in today’s company orientation that provides the foundation to achieve competitive advantage. This philosophy is the foundation of consultative selling.
from Chicago. The mailer invited the young couple to spend two nights free of cost and