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Analysis Of Cdc's Influenza Vaccination

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The CDC's ad campaign promoting influenza vaccinations has a widespread appeal to many audiences due to its use of several proven persuasive techniques. Through the use of association, flattery, and universal appeal, as well as a variety of strategies, the ad campaign is highly convincing and is able to reach many audiences. One particularly effective ad in the campaign involves sharing music instead of the flu. This ad targets young adults, many of whom enjoy listening to music together. When young people see this ad, they think of how easy it is to share music. The ad uses the association strategy to make the audience think that sharing germs is just as easy to do. This ad is effective because it takes a common practice of youths and associates

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