Week10Assignment-ProjectProposal-ExecutionControlandClosure
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Week 10 Assignment - Project Proposal: Execution, Control, and Closure:
Plan for Creating a Marketing Campaign for a New Fitness App
Student’s Name
Institution
Course
Submission Date
2
Introduction
Project execution, control, and closure typify vital phases in the lifecycle of any project.
This comprehensive plan outlines how ShapeShifters Group will manage the execution of the
marketing campaign for its new fitness app, control its progress, and ensure a successful closure.
By addressing challenges, monitoring performance using Earned Value Management (EVM)
metrics, and closing the project effectively, we aim to achieve our project goals and deliver a
high-quality fitness app to our target audience.
Plan for Project Oversight and Risk Mitigation
Challenges Identified
A.
Delays in App Store Approval
One of the primary risks to our project's success is the potential for delays in the approval
process for our fitness app on various app stores. Usually, delays in app store approval present
cascading effects, impacting the marketing campaign's timing and effectiveness (Angosto et al.,
2020).
Risk Mitigation
To mitigate the risk of delays in app store approval, we have outlined a series of proactive
steps:
Early Submission
:
We will take a proactive approach by submitting our app for approval
well in advance of our planned launch date. This strategy allows us to factor in potential delays
and still meet our target launch date.
Continuous Communication
:
Our team will establish and maintain open lines of
communication with app store authorities throughout the approval process. Chaffey and Ellis-
3
Chadwick (2019) note that regular updates and engagement with app store representatives helps
expedite the approval process and resolve any issues promptly.
Contingency Planning
:
In the event of unforeseen delays, we have developed
contingency plans that allow for adjustments to our campaign timeline. According to PMI
(2017), these plans ensure minimal disruption to the overall marketing strategy.
B.
Low User Engagement
Sustaining high levels of user engagement is a persistent challenge in the competitive app
market. Maintaining user interest and interaction is critical for the long-term success of our
fitness app.
Risk Mitigation
To address the challenge of low user engagement, we have devised a proactive strategy:
User Engagement Metrics
:
We will establish and continuously monitor key user
engagement metrics within the app. This data will include metrics such as daily active users,
session durations, and user interactions. Real-time data analysis will provide valuable insights
into user behavior, allowing us to identify trends and areas for improvement.
Content Strategy Optimization
:
Based on the data collected, we will adapt and optimize
our content strategy. This includes the development of interactive in-app challenges and the
regular release of engaging content (Angosto et al., 2020). By analyzing user preferences and
feedback, we can tailor our content to better meet user expectations.
Feedback Mechanisms:
We will implement feedback mechanisms within the app to
encourage user input. Users will have the ability to provide suggestions, report issues, and share
their experiences. This two-way communication will not only enhance user engagement but also
assist in addressing user-related challenges promptly.
4
C.
Subscription Conversion Rate
Achieving a 20% conversion rate from free users to paid subscribers may be ambitious,
given market competition and user expectations.
Risk Mitigation
To address the challenge of achieving our subscription conversion rate goal, we have
developed a targeted approach:
A/B Testing
:
We will implement A/B testing to assess different approaches aimed at
encouraging users to upgrade to premium subscriptions. By experimenting with various
strategies and analyzing the results, we can refine our conversion tactics based on data-driven
insights.
Value Proposition Enhancement
:
We will continuously assess and enhance the value
proposition of our premium subscription. This includes offering exclusive content, features, and
benefits that differentiate our premium offering from competitors.
User Education:
We will invest in educating users about the benefits of our premium
subscription through in-app tutorials, emails, and targeted marketing campaigns. Clear
communication of the value proposition can significantly boost conversion rates (Kotler &
Armstrong, 2020). Overall, by proactively addressing these identified challenges and
implementing effective risk mitigation strategies, ShapeShifters Group aims to ensure a smooth
and successful execution of our marketing campaign for the new fitness app. Our commitment to
proactive oversight and mitigation will serve as the cornerstone of our project's success.
Measuring Project Performance
Key EVM Metrics
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Related Questions
Practice Question EVM:
A simple project consists of five tasks and is scheduled to take 13 weeks to complete. The actual
status of the project at the end of week 9 is given in the following table:
Project Plan
Task | Duration Start
(weeks)
Actual status
Actual
current cost complete
S350
S225
$475
$300
End
Budget
Percent
week week
$300
100%
100%
$250
$450
$600
$500
B
2
100%
75%
75%
C
4
4
7.
9.
13
D
3
6
8
$300
a) For each activity, compute the ACWP, BCWP, BCWS and add the columns to get the
projected total. Record your answers in the table below.
Task
ACWP
BCWP
BCWS
E
b) Calculate: CV,SV,CPI, and SPI:
arrow_forward
Q1 ) Scenarios of a project activities (tables given below) and their required times to be completed in addition to their predecessors for developing a ‘Website’:
Activity
Description
Duration (weeks)
Preceding Activities
A
Determine user needs
8
--
B
Review s/w and languages
4
--
C
Purchase software
10
--
D
Design format and style
10
B
E
Write programs
6
A
F
Review outcome product with user
12
C
G
Make revisions
4
C
H
Select server site
8
E
I
Install on server
14
D,F
J
Test
8
G,H,I
Draw the path.
Calculate the early finishing time (forwards calculations)
Highlight the total time to complete the project (days)
Calculate the late finishing time (backwards calculations)
Calculate the slack time of the non-critical path activities
Identify the critical path (highlight critical path activities)
what would happen if activity D revised to take 14 instead of 10 days?
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Question:
1. To Identify the current processes acquiring errand service
2. To Identify the current processes acquiring errand service
3. Research work on errand service business and related or existing errand service system
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Question 1
Describe two different types of software that can assist in project quality management.
Question 2
What are the three main outputs of quality control?
Question 3
Explain what happens during the cost budgeting process.
Question 4
Why do you need to have a scope statement if you have a good project charter and WBS?
Question 5
How does project management relate to other disciplines?
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Q1. Project Planning and Quality Management:
a) Develop a comprehensive project plan that includes the scope, objectives, timeline, and
resource requirements for the development and production of the product related to Central
Cable Berhad (CCB).
b) Identify key quality management principles that will be crucial in ensuring the product meets
industry standards and customer expectations.
c) Propose a quality control plan outlining methods, tools, and checkpoints to ensure the
consistent quality of the electric wires.
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Topic: Project management
Please read and answer thoroughly as a risk management team
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QUESTION 1
In a project organizational structure, of an enterprise, the project manger reports to:
A functional manager
VP
CEO
Both functional manager CEO
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Topic: Project management
Please read and answer thoroughly
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Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In…
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1.Steps in Project Scope Management process
2. Define Scope Planning
3. Purpose of Scope Definition
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Project Implementation Plan for Culinary Tourism.:
• You will be creating a Project Implementation Plan for the new service to be offered by your team/group
• Step 4 - Outline of Deliverables - Deliverables are the tangibles of your company. Outlining the deliverables, you hope to create can serve as a resource. This will include time frames/ due dates for ensuring the product/ service is brought to the market. For example - you can use the GANTT CHART for this part (GANTT chart helps teams to plan work around deadlines and properly allocate resources). You are also required to assign tasks for team members for which they would be accountable, and allocate resources for each input required.
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Question 2
Problem Statement: Project Control and Monitoring
You are working on a manufacturing project having a budget of PKR 3,600,000 and expected time of its completion is one year. There is an ideal condition that your budget and work are evenly spread across the duration of the project that is twelve month. At the end of forth month, the senior management has called a meeting and invited all the stakeholders to brief about the status of the project. You being the PM of this project is giving the presentation to all the attendees and informed that project is on schedule and PKR 1,800,000 have already been spent on the project.
Required:
Calculate Cost and Schedule Variance
What is SPI and CPI of the project?
Estimate at completion and Estimated time to complete?
arrow_forward
Question 2
Table 3 gives time estimates in weeks for each activity (Durations are Time
Expected obtained using PERT)
1
Order review
2
Order vendor parts
3 Produce standard parts
4
Design custom parts
5
Software development
6 Manufacture custom
Activity
7
8
parts
Assemble
Test
Duration
5
15
20
13
18
10
10
5
Preceded
1
1
1
4
2,3,6
2,5
Assuming that you have been engaged to programme the project activities indicated
in Table 3 and Figure A8.1B (Air Control Project: Time Plan without Resources),
USE CCPM (Critical Chain Project Management) to ESTIMATE the project duration
by showing each and every stage of your programming process (indicate technical
dependency with resources imposed).
arrow_forward
Project Implementation Plan for Culinary Tourism.
• You will be creating a Project Implementation Plan for the new service to be offered by your team/group
• Step 4 - Outline of Deliverables - Deliverables are the tangibles of your company. Outlining the deliverables, you hope to create can serve as a resource. This will include time frames/ due dates for ensuring the product/ service is brought to the market. For example - you can use the GANTT CHART for this part (GANTT chart helps teams to plan work around deadlines and properly allocate resources). You are also required to assign tasks for team members for which they would be accountable, and allocate resources for each input required.
Kindly prepare a Conclusion for Culinary Tourism
State main points and way forward in the future.
Synthesize the entire paper with specific details as included in the paper
No new information is included in the conclusion
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1.
Using Microsoft Excel TM prepare a Gantt Chart for the following project.
Activity
Predecessor(s) Duration (Days)
1. Forming the problem
statement
2. Identifying functional
requirements
3. Identifying constraints and
limitations
4. Defining a schedule
5. Defining the design
parameters
6. Identifying alternatives
7. Evaluating and analyzing
alternatives
8. Select a solution
9. Gather supplies
10. Construct prototype
11. Test performance
12.
1
1
1
1
1
2,3
1
2
1
2
7
1
8
4
10
1
Redesign
13.
11
2
Demonstrate solution to
12
1
class
5
CO
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Question 2a) Why is project charter an important project management tool? b) Explain how a project manager will go about incorporating project scheduling to guarantee your project success. c) At what stage is project needs assessment or appraisal needed? Explain
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a. Introduction PPE GLOVEb. Objective of Project/Manufacturing Processc. History of Company/Product (PPE GLOVE)
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Project Termination Plans for manufacturing electric bus Project placement within a program (roadmap, core competencies)
arrow_forward
scenarios of a project activities (tables given below) and their required times to be completed in
addition to their predecessors for developing a Website' :
Activity
Description
Duration (days)
Preceding Activities
A
Determine user needs
8
Review s/w and languages
Purchase software
10
Design format and style
10
E
Write programs
A
F
Review outcome product with user
12
G
Make revisions
4
C
H
Select server site
E
I
Install on server
14
D, F
Test
G, H, I
3. Highlight the total time to complete the project (days)
4. Calculate the late finishing time (backwards calculations)
arrow_forward
scenarios of a project activities (tables given below) and their required times to be completed in
addition to their predecessors for developing a Website':
Description
Preceding Activities
Activity
Duration (days)
Determine user needs
Review s/w and languages
Purchase software
D.
Design format and style
5
в
E
Write programs
3.
A
F
Review outcome product with user
6.
Make revisions
C
Select server site
E
Install on server
D, F
Test
4.
G, H, I
1. Draw the path.
2. Calculate the carly finishing time (forwards calculations)
3. Highlight the total time to complete the project (days or weeks)
4. Calculate the late finishing time (backwards calculations)
5. Calculate the slack time of the non-critical path activities
6. Identify the critical path (highlight critical path activities)
7. what would happen if revised to take seven weeks instead of five weeks
arrow_forward
Part 1:
Below matrix shows one of the important data used in project management, identify the name
of the matrix and explain the roles of each person involved in this matrix.
Total= 10 marks
Facilities
Plant Mgr
HR
Security Project Mgr
Identify a minimum of three asphalt
R
contractors from Angie's List
Arrange for contractor visits and
quotes
Review quotes and references,
A
R
make contractor selection
Review and finalize contract, lock in
plant shutdown week
R
Communicate project to shutdown
maintenance crew, make sure all
R
vehicles are removed from the lot
Provide security gate access codes
for asphalt crew by June 15
A
Oversee the project during the plant
shutdown week, ensure it is
A
R
completed on time
R = Responsible, A = Accountable, C = Consulted, I = Informed
arrow_forward
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