Company Analsis

PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in New York. It offers same product line and uses same marketing strategy across various countries. Analyse the international marketing approach used. Select one: a. Customization of the product b. Standardisation of the product c. Global approach for product d. Ethnocentric approach

a)Korean company has been exporting cosmetics to the European Union for the last 25 years. The EU market represents 55% of the company's revenue. What would be the possible business strategy and entry mode for the company (and why) if the EU implements a 45% tariff/toll on Korean goods? b)Suppose that this cosmetics-producing company is Korean Beauty, a brand which is already well-known in many countries. If a company would like to maintain the brand familiarity, what would be the possible business strategies for the company to enter the market of Brazil?

7. At what stage in the international product life cycle does a country usually import foreign goods? a) Phase I b) Phase II c) Phase III d) Phase IV Phase V

The concept of the International Product Life Cycle suggests that: Select one: a. Products go through an international life cycle, during which a developed country is initially an exporter, then loses its export markets, and finally could become an importer of the product from developing countries. b. Every basic product evolves through a cycle of roughly four stages-introduction, growth, maturity, and decline-which correspond to the rate of growth of industry sales. c. International products are first designed by innovative developing countries and then are exported to developed country markets. d. The shelve life of a product depends on international product competition.

It is decided to open Kalyan Jewellers, a prominent Indian Jewellery store in Malaysia and now it is the time to frame international strategy using application of standardisation and localisation framework. In this aspect, please consider opening a showroom in Malaysia as standardisation aspect and localisation involves connecting with other businesses and offering products to them for sale to create awareness about the business. Please corelate the following and explain the standardisation and localisation framework adressing briefly and covering all aspects of it outlining advantages and disadvanatges

This is about the development of new products in international markets. Remember that products are defined or refer to goods and services. You must answer the following questions: How are standardization and adaptation strategies applied in SMEs that pursue the internationalization of their products? Define in your own words the concept of marketing in terms of the local and international context.

1) which is the most important objectives for each of the main functional areas in the management of international operations.

This is a three-part question. 1. International companies must decide how much to adapt their marketing strategy to fit local conditions. Discuss the advantages and disadvantages of standardization and localization strategies. 2. Identify and describe the product adaptation strategies that a firm might employ, and 3. Evaluate the localization methods that a company of your choice has adopted to better meet the needs of a foreign market that is has entered. Please provide details and supply references.

Evaluate at least three international market entry methods for the selected product/service in Israel. What are the advantages and disadvantages of each method?

What role does localization play in global marketing, and how can global marketers balance the need for standardization with the need for customization?

What is a Total Product and what is its relevance for global marketing efforts? What is the Issue of Standardized versus Adapted products? In what situations standardization approach will be justified?

Course Name: International marketing, Please answer the following three questions properly.

MNEs undertaking international business activities are often facing various forms of  political risk.  In response, MNEs may adopt different approaches to deal with this  risk. Name and explain these possible reactions of MNEs when the risk is perceived  to be exogenous versus when the risk is perceived as endogenous.

You are required to select a company that markets its consumer products in Singapore. (You are to choose a product-based business and not a service-based business). The company you have chosen should be a manufacturer and not a distributor.2. Identify a new product that you think this company might find suitable to launch and market in Singapore (i.e. it must be a product that is related to its line of business and it must also be new and not marketed before by the company). For example, if you choose Nokia, then the product you might come up with a phone that monitors blood pressure.

Choose ONE sporting item that you own e.g. sneakers, jersey, cricket bat etc You must state what material(s) it is made of, and whether these are natural or man-made materials. Speak briefly about how the item is manufactured. State whether the item can be refurbished, reused, recycled -  both abroad AND in your own country e.g. “these leggings can be recycled in the USA, but not in Jamaica” State where the item was made - if you are not sure, state where such an item is typically manufactured. How far away is the country of manufacture from your country? Talk about how long you have had the item for, how often you use it, whether you think it is good value for money, and if you are satisfied with its quality and durability. Discuss what you plan to do, or usually do with such items when you can no longer use them. Discuss any concerns you have regarding solid waste disposal in your country. Research and discuss what other more green or eco-friendly versions of the same item are…

With the example of an appropriate product, explain the behaviour of production, consumption, export and import of a product using Vernon's International Product Life Cycle Theory in advanced nations and least developing nations.

Contrast the concepts of standardization and adaptation from the perspective of international marketing strategies.

Which of the following would be a riskier way for Domino's to expand internationally compared to what it's currently doing? Multiple Choice outsourcing importing licensing exporting G

Country Market Assessment-Under Armour Apparel Under Armour is at the forefront of its industry producing performance apparel for men, women, and youth. The company provides products from everyday wear to just about any sport activity in virtually all climates and conditions. The company has made itself known over the past 10 years by putting quality first for its customers. Headquartered in Baltimore, Maryland, Under Armour continues to grow as a strong competitor in the industry with offices located in many areas of the world, including Denver, Colorado; Toronto, Canada; Hong Kong, China; and London, England. You will be reviewing some of the steps Under Armour makes when it begins to enter a foreign market. Firms must assess the viability of various potential foreign markets before choosing to enter. Four sets of criteria are necessary to assess a country's market. They are economic analysis, infrastructure and technological analysis, government actions or inactions, and…

React to these statements: Discuss the advantages and disadvantages of sourcing a product's raw materials in the local market versus the global market. How does this decision affect the final quality of the product manufactured by the company? Analyzes the factors of outsourcing and carrying out the necessary processes that benefit the company. What controls should a company establish to prevent the outsourcing process from affecting the quality of the final product?

Instructions: Analyze and answer the following questions A US Company plans to sell farm equipment in a country in Asia. This country traditionally had not conducted business with companies outside of its geographic region. Answer these questions for the US company. How might economic conditions affect business decision What social and cultural influences could affect business decisions? How could politics and laws after the company's exporting activity? What geographic factors might influence the company's international business activities?Kindly elaborate your answer. Thank you so much!

9) Greenfield entry refers to: a) Licensing one’s technology to someone else b) Franchising an operation c) Exporting your company’s products to a new market d) Entering a new market by setting up operations from scratch

source: (http://www.engineeringnews.co.za/article/toyota-shares-800-localisation-opportunitieswith-south-african-suppliers-2018-06-29) The purchasing and supply function is imperative to the success of a business. These two functions, if managed effectively, can lead to various advantages for a firm, giving the firm a competitive advantage. Briefly discuss any five reasons for the increasing importance of the purchasing and supply function in relation to Toyota South Africa.

This article's goal is to define an international marketing information system (IMIS) and describe how it works.

Which of the following is true of exporting?   a) It is preferred when tariff barriers are high.   b) It is the preferred mode for selling bulk products globally.   c) It prevents firms from achieving experience curve and location economies.   d) It avoids the costs of establishing manufacturing operations in the host country.   e) It gives maximum control over the distribution network

You work for a company that designs and manufactures personal computers. Your company’s R&D centre is in Michigan. The computers are manufactured under contract in Taiwan. Marketing strategy is delegated to the heads of three regional groups: a North American group (based in Chicago), a European group (based in Paris), and an Asian group (based in Singapore). Each regional group develops the marketing approach within its region. In order of importance, the largest markets for your products are North America, Germany, Great Britain, China and Australia. Your company is experiencing problems in its product development and commercialization process. Products are late to market, the manufacturing quality is poor, costs are higher than projected, and market acceptance of new products is less than hoped for. What might be the source of these problems? How would you fix them?

a.Overview of the five (5) entrance modes, which include exporting, licensing deals, partnering and strategic alliances, acquisitions, and the establishment of new, totally owned subsidiaries, commonly known as greenfield ventures.Analysis and justification of the company's and the tumeric soap's chosen international market entry strategy in Germany. b.Propose an international strategy based on multi-national, global, or transnational strategies. The company and the tumeric soap that was chosen as the product on the international market in Germany.