Montreaux Case_Quezada, Isabella

Mr. Peter is operating a store in Sharjah. He has two types of apparels targeting two types of consumer segments. One type of the products is for the high-income consumer segments and the other one is for the low-income consumers. question:- Suggest an appropriate pricing strategy under the new product pricing for both these segments and justify your recommendation by evaluating two features of each pricing strategy

Buyer Analysis: Product Nopal 1. Identify your target customer, Describe customer demographics, address customers' needs, and discuss how buying decisions are made.  Note: For question 2 Remember that you are selling this business plan to venture capitalists to seek funding. All they care is about money and profit). So it would be wise to illustrate the followings in your explanation. 2. Your business objectives, and marketing plan with (Product, Price, Promotion, and Place/distribution) to accomplish the goals. The amount of money you are asking for, profit goals, and the estimated time to break even. Strongly sell your project to venture capitalists. Convince them that it will be a loss to them if they do not invest in you!

Q1. KNOR intended to launch its Chinese cuisines in Pakistan. What promotional plan would you propose for this product line. To what extent they should spend on promotion. Justify with reasoning.    Please Solve this Question

33- Which of the following is true about penetration pricing strategy?  Group of answer choices penetration pricing aims to grow sales and increase market share it is appropriate for newly introduced products that are unique penetration pricing aims to build reputation as a high quality product penetration pricing is mainly used for products that are in the decline phase of the product life cycle 34- Disney’s advertising is known for the slogan “The Happiest Place on Earth.” Which of the following emotional appeals is Disney using? Group of answer choices humor fear/safety happiness nostalgia 35- Stores like Staples are called category killers because they Group of answer choices offer a limited variety and speedy checkout offer limited merchandise with good service in a small store carry inconsistent assortment of brand name products at low prices offer discounted price on a relatively narrower product selection but deeper assortment within each product 36-…

Recommendation on how Nestle can increase market share to 10 % through pricing strategies on cereal and coffee sales by the sixth month of the major competitor’s entry into the market.

Question 1) True or false  A- Experienced marketers hope to emulate entrepreneurs with a strong intuition for pricing without using financial tools. True False B- A marketer has assembled costs related to the cost of goods sold, the selling and marketing costs, and the costs of keeping the buildings running effectively. He or she is now ready to set the price of the product. True False C- Temporary market conditions can affect pricing, and this has become a defense of the practice of price discrimination. True False

Question 3 Swedish furniture company Ikea uses big data to determine how to adjust its inventory, design, and even food to align with local tastes in the various geographic regions it serves. In India, where families often have impromptu gatherings, the company offers a greater number of stools and folding chairs. In China, where balconies are common in homes, Chinese showrooms include a section on balconies. a) In your opinion, would a company marketing without segmentation be using its resources effectively? b) If not, how marketers can achieve different promotional goals by using a good mix of promotional tools by applying the AlDA model?

Question 1a)Compare and contrast supermarkets and convenience shops by naming several characteristics of each store in your answer.b)When a firm markets several different products under the same brand name, it is using a family brand.i. Give two specific South African examples of firms using a family branding strategy.ii. What is an advantage of using this strategy?iii. Under what conditions would this strategy fail?     c)The product life cycle concept provides a means for marketing managers to trace the stages of a product’s market acceptance and growth from its introduction right through to its decline.i. Discuss two typical characteristics of each stage of the product life cycleii. In which stage of the product life cycle would you place the product category personal computers? Motivate your answerd)

Question 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies.

Q18     Nowadays online shopping is one of preferred way for consumers to purchase directly any products or services from seller             via internet using a web browser or mobile applications.             By applying Praise First tool, please state the pluses, potential, concerns and overcome concerns related to the purchasing product or                   service from online shopping.

Question Sold through high-end retailers, Louboutin products carry a high price, indicate of most luxury products. The company understands that consumers associate price with quality and charge a premium to signal exclusivity Another signal of luxury and exclusivity for the brand is its……. Choose the correct options from below. 1)Contractual vms 2)Distribution strategy 3)Reference prices 4)Promotional pricing 5)ntermediary strategy

Q.4: Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process.

In marketing, what you get minus what you give up is best known as which of the following?   Question 2 options:   a)  Goods   b)  Value   c)  Price   d)  Distribution

Subject: Channel management Q6): What factors influence the consumer buying behaviour & why explain a: income b: comfort c: life style d: all of above

Q5 Examples of target market of any two products or services in terms of its income ,age groups, education profilling etc and  its activities related to CSR.

4. Blistex was reviewing price and promotion alternatives for two products in its line: Regular Blixtex and Sensitive Lip Blistex. The price and promotion alternatives for the two products by their respective brand managers include the possibility of using additional promotion or a price reduction to stimulate sales volume. Here's what we know. Blistex Regular Blistex Sensitive Lips 2.00 Unit Price Unit Variable Costs 0.25 Unit Contribution 75 $1.00 1.40 .60 Unit volume 1,500,000 1,000,000 Both brand managers are considering either a price reduction of 5% or an incremental increase of $100,000 in advertising. 1. What absolute increase in sales units and dollar sales will be necessary to recoup the incremental increase in advertising expenditures for Regular? How about for Sensitive Lips? 2. What is the absolute increase in unit sales and dollar sales will be necessary to maintain the level of total contribution dollars if the price of each product is reduced by 5%

Delta Air ConditionersThe Industrial Central Air conditioning (AC) market in India presents a fragmented scenario with more than 9 players from all over the world. Delta Air Conditioners of UK entered the market 8 years back with innovative high performance product range and quickly grew to be the 6th largest player. The central AC market has major application in Malls, theatres, hospitals and office complexes and the industry was growing at around 12% annually from 2010 to 2015. Performance of Delta Air Conditioners in Q1 of fy2016Though Industry grew by 15% but the sales of Delta AC dipped by 2% in this period, despite introducing 2 new products. The alarming figures of the quarter led Mr Bakshi, National Head Sales and Marketing asking each zonal Sales Head to identify reasons for this decline. At the Q1 Review Meeting held in end July, most Zonal Heads attributed it to customer dissatisfaction due to poor after sales service covering poor dealer workshop infrastructure, non…

Question 4 a) Identify and explain the' 3Cs' criteria commonly used to evaluate consumer credit. b) Discuss the information required and the sources needed to obtain the information for EACH of the '3Cs' criterion identified above.

Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?

QUESTION 14 The America Marketing Assocation's Code of Ethics requires that marketers do all of the following except be honest. encourage confidence in marketing systems. do no harm. be profitable.

Question 1 “The combination of a strong and established digital platform, dedicated fulfilment centres and in-store picking, alongside a decade of detailed loyalty data, provides Pick n Pay with a strong position from which to continue to drive innovation in e-commerce in South Africa.” Despite this, there is intense competition in the retail landscape as Checkers 60 and Woolworths Dash also complete for the same or similar shopper. Discuss how the Marketing Manager at PnP can leverage Paid Search to outperform PnP’s competitors. Focus on the process that would need to be followed to set up upcoming campaigns. Further explain how the paid search campaign would need to be managed from a humans vs robots perspective and substantiate the option chosen

Understanding Pricing Strategies Question Content Area INTRODUCTION: How do companies price their products and services? Do they compare their prices with competitors? Do they offer discounted prices or premium prices? There are many angles to pricing strategies.   Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4).     Strongly Disagree Disagree Agree Strongly Agree Question         1. A marketer does not need to be aware of the prices charged for competing brands.         2. It is not unusual for a business to charge different buyers different prices for the same quality and quantity of products.         3. Customers typically pay the list price on a car.…

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

Can someone give me idea about this: Question: Develop the 4P’s of Marketing about Carwash Services. Product- Price- Place- Promotion-

5. There are four different approaches to setting an approximate price level for a product. Identify theone likely selected for STEM Player when it launched. Briefly explain your choice using appropriateterminology and facts from the case.      Approach                                                                                                                                      Explanation

Unlike even-numbered prices, odd-numbered prices:​   Question 42 options:   a)  ​have elastic demand.   b)  ​connote a bargain.   c)  ​are used for "prestige" items.   d)  ​make consumers feel they are paying a higher price for a product.