CMA NXT Video Reflection #1 Part 2 (Written Reflection) - Ivneet Singh
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Apr 3, 2024
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1)
Kyle talks about being assigned to an unexpected area of marketing operations in his new position. What was Kyle’s background before this assignment, and what aspect of the marketing industry was the team he worked with involved in? What was his initial response to this assignment?
Kyle, whose father, and sister worked in marketing and advertising, decided he wanted to pursue a career in the field after receiving his degree in political science and philosophy. Before leaving his client services job to pursue his master's degree in international business in London, England, he worked for approximately a year in an advertising agency. His goal was to acquire more knowledge about basic business principles. When it came down to it, Kyle was assigned to the pricing team and, although he had assumed the position would require a lot of math and spreadsheet work, he ultimately decided to be open-minded and think of it as a teaching opportunity.
2)
He offers two pieces of advice to marketing students. One, he advises newly hired marketers not to be afraid of “leaving their comfort zone.” Why does he say this, based on the video and what do you
take from this advice?
The best learning opportunities are those that you least expect, which is why Kyle advises recently hired marketers to not be afraid of "leaving their comfort zone." By taking risks and venturing beyond what feels familiar, new marketers can tap into untapped potential and discover unique avenues of growth. Kyle emphasized that developing a competitive advantage for the company requires continuous learning, integrating both hard and soft skills.
I agree that engaging in new experiences and stepping out of your comfort zone can yield valuable results as your mind opens to new perspectives and your knowledge expands. Moreover, the insights
gained from this process can be invaluable in shaping the trajectory of your personal and professional development.
3)
Look up basic definitions of the terms “hard skills” and “soft skills.” How specifically does Kyle apply these terms to his experience as part of the team he worked with?
By setting a goal to surpass everyone else on the team and continuously motivating and inspiring his teammates to strive for excellence, Kyle not only applied his exceptional talents but also transformed
the dynamics and functioning of the entire team. His unparalleled determination and leadership skills gave rise to a remarkable shift in the team's approach, leading them to embrace more challenging tasks and adopt a more collaborative and innovative working style.
4)
Kyle’s second piece of advice to prospective marketers is to become well-rounded in their experience, not to pigeon-hole themselves as specialists too soon. How does he say that being well-
rounded benefits the organization? How does this benefit other employees? Is there a further benefit in terms of potential leadership?
By moving around and growing empathetic toward the different teams you work with and their experiences, you begin to develop soft skills, according to Kyle. These skills provide a competitive advantage for both you and your company. By accumulating experience early on instead of just sticking with one team, you can move up to a leadership position. This helps the team by letting you help with tasks you couldn't do on your own and by enhancing the company's reputation. The real
benefit of having leadership potential is the capacity to develop hard skills that are applicable in any setting.
5)
Addressing students he encounters as hiring manager, students who ask how to enter the industry, Kyle stresses that there is no “ideal” role for someone within marketing. According to the video, are the core concepts marketing students learn valuable? How would you define “transferable skills? And finally, what are some of the divisions you might encounter within a typical marketing company.
I believe students should have a thorough understanding of the foundations of marketing. With this understanding, individuals can effectively demonstrate the numerous ways in which marketing may benefit both themselves and others. Transferable skills, in my opinion, are those that enable individuals to learn and grow from one another, successfully express their ideas to a large audience, swiftly manage unanticipated challenges, and foster a strong sense of cooperation. Other transferable abilities that are useful include teamwork, leadership, problem-solving, and communication. There is a range of divisions that students can explore, including brand management, advertising, digital marketing, etc.
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Related Questions
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In word limit of 1500 words, follow Gibb’s Reflective Cycle as a guide in laying out the reflection using the following headings: Description, Feelings, Evaluation to include own biases, stereotypes, preconceptions, assumptions, defines new mode of thinking as a result,) Analysis to include the understanding of self, understanding others, course concepts), Text to include material from other courses, past experiences, personal goals), Conclusion, Action Plan. Kindly provide and insert Citations where applicable.
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Refer to Big Wheel Bikes, Inc. Kaily's formulation of a future course of action for Big Wheel Bikes is an example of the…
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d. Allow team leadership roles to vary
2-
Which of the following undertaking requires the team to be equipped with appropriate information?
Group of answer choices
a. Flatten your hierarchy
b. Model the behavior You want to see
c. Educate your team
d. Allow team leadership roles to vary
3-
Which of the following undertaking allows the shifting as the work evolves?
Group of answer choices
a. Flatten your hierarchy
b. Model the behavior You want to see
c. Educate your team
d. Allow team leadership roles to vary
4-
By staying curious , you
Group of answer choices
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