Quiz 10

​Advertising can affect the way consumers rank a brand's attributes.   Question 30 options:   True   False

What is the consequence for a product with mass-market appeal? Group of answer choices Bulk of existing customer will buy Few of potential customer will buy Few of existing customer will buy Bulk of potential customer will buy

12.Which of the following best describes the advantage a brand offers it's customers (i.e. why a brand is important to its customers)? Be sure you think about the advantage of a brand — not necessarily the product. Group of answer choices The brand is something customer thinks about all the time. As a result, it doesn't matter what kind of product the brand has made before, they'll buy anything from a brand. A brand always makes a customer feel better about themselves. Customers rely on brands to make their shopping decisions easier and to be more confident about their choices in purchasing products/hiring services.

Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like to increase brand awreness. Product placement can take many forms: verbal mentions in dialogue; actual use by a character; or visual displays (for instance, a company logo on a vehicle or billboard). Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include: a specification and definition of an appropriate dependent variable; a conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable; a theory on why you would expect these relationships to exist; an appropriate number of testable hypotheses.

3. Which of the following negative perceptions might come from choosing to price a product too low? Choose all that apply. Group of answer choices Buying this product will make me look cheap to my friends who all have spent more money. The product is of low manufactured quality. This company just wants to make a lot of money. Buying this product would make me look pretentious — like a rich snob — trying to show off my money. This product isn't worth the price they're asking for it. The consumer cannot trust the product to deliver all the value it claims to give them.

Justin’s nut butter packaging includes a label with the number of grams of protein it offers on the front, as well as complete nutritional facts on the back. The packaging in this case mostly likely offers which type of benefits? Multiple Choice   functional benefits   perceptual benefits   communication benefits   technology benefits   sustainability benefits

BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investment

When Apple introduced the iPod in 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? Developing brand awareness Building customer traffic Enhancing purchase actions Establishing product category Enhancing firm image Enhancing the topline for the firm unanswered

4.A consumer buying behavior is often influenced by reference groups to which the consumer does not belong. a. False. b. True.

1a.If someone is looking in their own mind to think about their past experiences and what they already know about products, which part of the consumer buying process are they in?   Group of answer choices Need recognition Internal search External search Purchase decision   1b. What did the Disney Institute advise for brand building? Group of answer choices Keep your brand narrowly focused. Use stories to help build your brand positioning. Keep the brand's meaning hidden. Add mouse ears to all of your brands.

You are tasked with researching the most common laptop brands used by students on auniversity campus and why they prefer that brand. Taking into account the basic orderof Administrative, Target and Classified questions, write a questionnaire with 10questions. Note: This is an extremely IMPORTANT question for me This is a question from business research course. Please give me the BEST possible answer. Please do not copy and paste from previous answers of chegg; I have already reviewed them. Thanks in advance,

Please help me with this question. Very simple answer is needed and no word limitation. Question: Provide survey questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the survey question. 1.Brand loyalty 2.Intention to purchase 3.Importance of “value of the price” 4) Attitude toward a brand 5)Recall of an advertisement

Toothbrush Electric can opener Grandfather clock One-gallon container of milk a. Which of these products would you expect to be associated with the greatest amount of consumerprice-level awareness before the consumer begins shopping for it? Explain your reasoning.b. Which product would you expect to be associated with the least consumer price-level awareness?Explain your reasoning.

Goods that have differentiating attributes which are more difficult to evaluate across brands, requiring thecustomer to invest substantial time and effort to evaluate the products before purchase is called: a. industrial b. experience c. search d. consumer

While I offered a set of steps for analyzing how customers come to buy a product, I suggested that a wide range of factors affect repeat purchases. Which of the following lists factors I discussed. Group of answer choices Social media, but not Facebook Ads which feature the competitor's product. None of the Above Satisfaction, recall, trust, commitment, product need.

The offering's target market, the value created by the offering in this market, and the key attributes of the offering are all defined in the ________ stage of the stage-gate framework.   Question options:   idea generation   business-model design   concept development   commercial deployment   offering development

Products that are bought after comparing price, suitability, quality, and style are called _____ products. Group of answer choices shopping specialty sought generic comparative

Wants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilled

Broad differentiation strategies are well suited for market circumstances where   A) buyers are susceptible to clever advertising. B) barriers to entry are high and suppliers have a low degree of bargaining power. C)price competition is especially vigorous. D)most buyers have the same needs and use the product in the same ways. E)there are many ways to differentiate the product or service and many buyers perceive these differences as having value.

When considering a high involvement purchase, what are reasons that consumers spend more time researching the product before buying? (Select all answers which apply.) Group of answer choices The purchase isn't expensive, but they know that their spouse believes it's really important to get exactly the right product. They will have to wait months before the product arrives and don't want to have to return it. Every purchase should be high involvement and we need to worry over every penny we spend. They are spending a lot of money on the product and want to spend it wisely.

‏1.  As industries mature , sales volume levels off and technological differences among brands tend to shrink . Select one : True False 2.  The need for security , love and belonging are basic physical needs of human beings . Select one : True False

MARKET SEGMENTS: Convenience driven consumers These are consumers that are looking to simplify the purchase, or its process, and are primarily seeking the benefit of convenience. Budget conscious shoppers These consumers may make their purchase decision based on the lowest price, or select the product that represents the best value for money. Focus on quality This is a segment of consumers who are  interested in higher quality products and services. Many consumers in this segment believe that buying higher quality represents better value over time. Discussion Questions 1. Choose two different market segments from the above list and descriptions. You should also select a market or a product category for this exercise. 2. Discuss both consumer segments and how the consumers probably make purchase decisions in the market/product that you have also chosen.

Which of the following is a characteristic of a highly involved consumer? a. Greater interest in the product b. Spending more time researching the product c. Engaging in extensive problem solving d. Making a very thoughtful choice e. All of these activities characterize highly involved consumers.

Brand equity is used for  Group of answer choices Line extension Brand extension Brand Value All of the options

46- The consumer's behavior of buying goods or services without prior planning is called ______ a. Habitual buying b. Complex buying c. Impulsive buying d. All of the options

A consumer's buying behavior is often influenced by reference groups to which the consumer does not belong. Select one: a. True. b. False.