OPP A MKT 500 Assignment 1
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Assignment #1
1
MKT 500
Assignment #1 – Company Introduction, Market Segmentation, and Product Positioning
30 November 2013
Assignment #1
2
For the purpose of this assignment, I am assuming myself as the owner of a plastic molded toy company in United States that manufacturers, and distributes plastic molded toys through retailers across the country and around the world. The company is capitalizing on the strong growth in the children’s toys segment and planning to expand in an aggressive manner throughout the nation. The company offers unique, world class and high quality toys which appeal to children of all ages and nationalities around the world. The operations of the manufacturing plant have commenced and the quality of toys produced by my company is comparable with or even better than those produced by the top toy companies in the country.
Mission Statement
The mission statement of my company is “to bring fun and happiness to every child in the
world”. The mission statement focuses on three points. First it says that the company has the objective of brining fun and happiness. Second, the company is focused on children. Third the company wants to become a global company to bring fun and happiness to every child in the world. The emphasis is on international growth and expansion.
Foreign Market for My Product and Service
One foreign market for the toys of my country is France. France is already importing toys
from the USA. There is a large market for safe and trendy plastic molded toys, and the toys made
by my company comply with the requirements of the EU Toy Directive. The tie up with the French distributor is the first step in globalization. Later my company will set up sales offices in different parts of the world. Later it will open branches and also set up manufacturing operations in several parts of the world.
Assignment #1
3
Marketing Plan
The marketing plan for my company is to sell three million plastic molded toys during the first year of operation and generate sales revenues of $45 million during the first year. This target is based on the manufacturing capacity of my company and the expected sales figures from distributors.
Product: The toys will be made from the finest quality plastic and use high quality additives imported from Germany. The toys will comply with the requirements of the U.S. Consumer Product Safety Improvement Act (CPSIA). The toys will reflect the latest trends in toys.
Price: The price range of toys will range between $11 and $32. The average price of toys will be $15.
Place: The distribution of toys will be done by six national toy distributors. The toys will be available in at least 230 toy stores all over the US. In addition, the toys will be available on at least five websites that sell toys. In addition, one distributor will be appointed in France who will
market my toys in France.
Promotion: The toys will be advertised on internet banners, websites that sell toys, and social media sites frequented by children. There will also be search engine advertising and advertising on mobile phones. Personal selling will be done by company sales persons in selected twenty stores selling toys. In addition, company sales persons will also interact with distributors to ensure that distributors sell the toys through a large number of consumers. Potential Audiences
The potential audiences for my marketing plan are children between the age of 3 and 12 in the US. These children require toys that are safe, attractive, and long lasting. Further, children also love to buy toys that reflect the latest trends. This may mean characters from the latest
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Related Questions
Assignment 2: Business Plan
Word limit: Between 2800 words
Task:
Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business.
Your answer should cover the following aspects:
No. Structure
Word limit (a guide)
1 Registering your business
2 Industry Analysis, Competitor Analysis and Target Customer
3 Marketing Plan
4 Operations and Development Plan 800
5 Management Team
6 Exist Risks
7 Exit Strategy
8 Financial Plan
9 Conclusion
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Article:
INTEROFFICE MEMORANDUM
TO: ERNESTINE BORGNINE
FROM: JANE CLIVE
SUBJECT: CKM POSITION
DATE: 01MARCH 2023
I am pleased to inform you that the board has approved the hiring of a Chief KnowledgeOfficer (CKO) to take the lead in developing the infrastructure, resources, process, and culture for the upcoming Knowledge Management Department. The CKO will be the primary resource for ensuring that the goals of the KM department alignwith the organizational strategies and objectives of GDD. This includes capturing tacit knowledge of our employees through various methods and documenting the necessary knowledge to ensure that it can be disseminated and used foryears to come by existing and future employees. The role of the CKO is to help to ensurethat GDD transforms into a contemporary business environment that promotes knowledge sharing to continue to be sustainable and profitable. The CKO will achieve this by prioritizing KM initiatives, implementing KM processes and procedures, and…
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Q2 Please help with correct answers in details: Step by step. Last submission got incorrect answers.
Due to population growth in the area, the new Liberty High School has just opened in a local school district. The athletic director at Liberty High is planning the launch of the school's track and field team. The first team practice is scheduled for April 1. The activities, their immediate predecessors, and the activity time estimates (in weeks) are listed in the following table.
Time (Weeks)
Activity
Description
ImmediatePredecessor
Optimistic
Most Probable
Pessimistic
A
Meet with board
1
1
2
B
Hire coaches
A
4
6
8
C
Conduct fundraiser
A
2
4
6
D
Announce program
B, C
1
2
3
E
Meet with coaches
B
2
3
4
F
Order team equipment
A
1
2
3
G
Register athletes
D
1
2
3
H
Reserve buses for meets
G
1
2
3
I
Plan first practice
E, H, F
1
1
1
Develop an activity schedule. (Round your answers to two decimal places.)
Activity
EarliestStart
LatestStart…
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week 3From the scenarios, Erica and Chris have determined their weaknesses after performing a SWOT analysis. However, they have yet to identify opportunities for their business. Determine two potential opportunities specific to their restaurantâs business environment, and discuss how the partners can take advantage of these opportunities.Discuss a situation where you were influenced by an infomercial, attractive packaging, and a discount flyer to purchase a product, and explain why you think the promotional method made such an impact on you.week 4* From the scenarios, we see that Chris and Erica have different communication styles that could potentially have a negative impact on the business. Suggest at least two strategies that these partners can use to improve on these weaknesses, and explain why you believe these strategies would be effective for running the business.From the e-Activity, briefly describe your results from the communication skills quiz. Describe the…
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Overview
In this assignment, you will learn about effective business pitches by analyzing the business and economic aspects of the business pitches that are delivered in an episode of Shark Tank.
Instructions
Watch an episode of Shark TankLinks to an external site.. (43 min.)
Analyze the business and economic aspects of the business pitches that are delivered in the episode by answering each question for 3 businesses presented on Shark Tank:
What was the name of the business?
What was good or bad about the pitch?
Do you feel this company will succeed? Why or why not?
How could they enhance their pitch and business?
Do you feel their presentation (dress, visuals, logo, packaging, personality) affected the pitch? Why? How can presentation and business plan affect successful investors (Sharks)?
What does the product or service sell for?
What is the cost to make it?
What is the profit margin?
Did this pitch get an investor (Shark), and who did they partner with?
What are they planning…
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Topic: Managment Information system
Please read and answer the different parts
operational management in Marketing department please answer accordingly
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Assignment: Evaluating Green Peace
Scenario
William James is a founder of a high-end Environmental protection company called Green Peace. The company did well the first couple of years, but things haven’t been good for a while now. They’re losing money, and William is not sure how much longer they can keep the doors open. As it turns out, William doesn’t have a business plan or basic financial statements. Throughout the course, you will help William with his planning to keep his business running.
Preparation
In this exercise, you will assume a management consultant role and advise William James on how to prioritize the four primary functions of management—planning, organizing, leading, and controlling—
1. Reflect on the activities and inter-dynamics of the four functions in the context of Green peace.
2. Select the one function that you believe is most critical for William to address and develop a plan for him to address this management gap prior to a 1:1 situation evaluation meeting.
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True or false, Materials management is an integrated process for planning and controlling all necessary efforts To make certain That the quality and quantity of materials and equipment are appropriately specified in a timely manner, are obtained at a reasonable cost, and are available when needed.
2. Select the 3 significant Change In materials management in the last 10 years.
Improved technology. Globalization. Emergence of many projects. Increased material costs and lead times. Decrease in focus on quality and financial standards. Abundance of materials and job space.
3. The project acquisition strategy (PAS) Articulates a project's approach to sourcing which of the following three categories.:
Materials.
Permits.
Capital investments.
Equipment.
Subcontracts
4. What inputs are required for material status reporting? (Select All That Apply.)
Side materials Arrival update.
PO status data from order system.
Contractor furnished materials data update.
Project Master schedule data.…
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The Marketing and Event Proposal should include the following:
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https://www.space.com/nasa-picksspacex-blue-origin-private-moon-lander-companies.html
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Section 2: Change Management Plan
Be sure to provide a risk analysis table as part of the assessment.
In the design section, a budget is optional, but the scope of change must be defined and a backout plan is required.
In the implementation section, be sure to document how end-user acceptance testing and documentation of the project will be performed and stored. Also, include a plan for removing/disposing of the old equipment.
In the evaluation section, describe how you know the plan is complete.
Section 3: Disaster Recovery Plan: Provide a disaster recovery plan as outlined in your scenario.
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A customer Type A with only one car gets both letters (normal and special). Any customer with 2 or more Cars or with crdit rating of "X" get a special paragraph added with an offer to subscribe to another level of discounting.
Draw a Decision table for the insurance company's mail
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4. A discussion of the Place the event is held and the means of its…
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O. The salesperson will draft and explain the agreement of purchase and sale to the builders buyers
O. the salesperson will design and develop marketing folders promoting the builders company
O. the salesperson will recruit, train, and manage the brokerage new home sales persons
O. the salesperson will supervise the builders contractors and other employees
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Business Case
1.0. Introduction/ Background
2.0. Business Objective
3.0. Current Situation and Problem/Opportunity Statement
4.0. Critical Assumptions and Constraints
5.0. Analysis of Options and Recommendation
6.0. Preliminary Project Requirements
7.0. Budget Estimate and Financial Analysis
8.0. Schedule Estimate
9.0. Potential Risks
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Research a company that has made an acquisition or done restructuring in the past year.
In a brief paragraph discuss the following:
1. Why you think this company did this?
2. How do you think this is anticipated to impact their organization (improve their performance, %, etc...)?
3. Do you think this creates synergy for the firm and why? If not, explain.
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Task
Mr. Mohammed is appointed as a Sales Executive of Tiles selling section of Danube Home. He has been assigned the task of selling the floor tiles through personal selling mode. He was given on the job training for three months by a senior executive of floor tiles regarding finding sales sources, creating good relationship with the prospect, making effective presentation, presentation techniques etc. As he is new to the job, he is finding very difficult to understand and find the sources of good prospects.
Given the situation:
c. Describe the type of sales presentation that will be suitable to Mr. Mohammed according to the business and steps to be followed in the presentation (400 words)
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Which of the following are contractual terms (Select all that apply)
NDA
MOU
LOI
MAO
CCB
Communication can include which of the following
Kick-off meetings
Listening
Outward
E-mail
All of the above
Risk activities should be assigned
To a team
After a trigger occurs
Without being added to the Risk Register
To a single person
In priority order
What does CV stand for and what does it mean? (Select all that apply)
Cost Variance, calculated EV – AC
Continuous variability, measure of process
Cost Variance, <1 is over budget
Cost Variance, >1 is over budget
Cost Variance, calculated AC – EV
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1. Introduction -
2. Venue selection -
3. Activity details -
4. Thematic programmes specific to the cities selected -
5. Attractions – how you will present through activities -
6. Human resource plan -
7. Budget and Operational plan -
8. Monitoring and evaluation plan –
9. Conclusion -
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Question: IAc€?cm submitting bellow my answer for
the question (Choose one of the three pilot programs proposed by
Kugler in the Hamilton Project policy brief reading. Do you think
it will make a positive impact or not? Why? How do you think it
will affect the taxes paid by your firm to finance unemployment
insurance benefits?)it was talking about Hamitlon project
(strengthening reemployment into the unemployment
insurance system ).please comment my answer( whether you agree or
disagree)be very specific?
The purpose of unemployment benefits is to give temporarily
relief for workers who become unemployed while they are looking for
employment. However, the system has never really effectively
addressed how to assist unemployed workers to obtain gainful
employment. The Hamilton Program proposes three excellent programs
to assist unemployed workers to find reemployment.
The program I believe that will have the greatest impact is the
Bridge-To-Work program. Besides reducing the…
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SWOT (Opportunities & threats) analysis for new traveling business app- at most three for each.
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1. Based on the business above provide the following information for the six founders of the business.
a. A Competitor Analysis - stating Competitor’s market shares, Competitor’s services, and Competitor’s strategies within the same location.
b. Loan and Implementation Plan - Amount requested, Purpose and uses of funds, Repayment schedule, and Timetable for implementing plan and launching the business.
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