Marketing Plan Part Four
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Running head: MARKETING PLAN PART FOUR
1
Marketing Plan Part Four
Clara West
Trevecca Nazarene University
Author Note
Marketing for Managers, Professor Dawn Olson
MARKETING PLAN PART FOUR
2
Promotion Strategy-Advertising
In order to build awareness and promote Walmart’s new daycare, there will be multiple social media posts leading up to the grand opening. There will also be commercials ran on TV and over the radio. In the cities where this service will begin, there will be billboards and signage
placed in high traffic areas for potential customers to see. The best social media platforms to use for this service will be Facebook, Twitter, Instagram, and YouTube. Facebook will reach a wide audience with 34,160,407 who like the page and 32,881,081 who follow this page. Twitter and Instagram will be used to give small pieces of information over time in order to grab customers attention and make them want to check out the service once it opens. Walmart could promote this service on YouTube by creating short video advertisements to play before someone starts their desired video.
Advertising
Social Media-50%
Television-25%
Outdoors-8.3%
Radio-16.7%
This product does not have much seasonality as child care is a steady occupation. However, during holidays or school breaks there may be a greater demand for the child care
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SEE MORE QUESTIONS
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Recommended textbooks for you
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ISBN:9780134492513
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Publisher:Pearson Higher Education,
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ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
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ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
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Publisher:PEARSON
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