MARK 3337 Chapter 2 Quiz
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Marketing
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Feb 20, 2024
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Chapter 2 Quiz
Started: Jan 29 at 11:51am
Quiz Instructions
Select the best answer from Chapter 2 material.
1 pts
Question 1
Within the Partnering Era (1990 to present day), who decides what is important re:
products or services offered?
Consumer/buyer/customers
Companies
Sales Representatives
Employers
1 pts
Question 2
According to Ryan Guillory owner of TWFG and an experienced sales person, the
goal is to always get __________ which will lead to the sale. a commitment
a complaint
a promotion
a raise
1 pts
Question 3
No new data to save. Last checked at 11:53am
What are the 4 P’s of the marketing mix? Product, place, price, promotion
Product, place, play, profit
Product, profit, productivity, promotion
Product, place, production, price
1 pts
Question 4
A series of creative improvements within the sales process that enhance the
customer experience is called? value-added selling
product selling
service selling
market-era selling
1 pts
Question 5
Transactional selling is dependent on
price True
False
Submit Quiz
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Related Questions
Assignment 2: Business Plan
Word limit: Between 2800 words
Task:
Pursuant to Assignment 1, where you had done a research of an online fashion business, your team is now required to prepare a comprehensive business plan to start a similar business.
Your answer should cover the following aspects:
No. Structure
Word limit (a guide)
1 Registering your business
2 Industry Analysis, Competitor Analysis and Target Customer
3 Marketing Plan
4 Operations and Development Plan 800
5 Management Team
6 Exist Risks
7 Exit Strategy
8 Financial Plan
9 Conclusion
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Question: IAc€?cm submitting bellow my answer for
the question (Choose one of the three pilot programs proposed by
Kugler in the Hamilton Project policy brief reading. Do you think
it will make a positive impact or not? Why? How do you think it
will affect the taxes paid by your firm to finance unemployment
insurance benefits?)it was talking about Hamitlon project
(strengthening reemployment into the unemployment
insurance system ).please comment my answer( whether you agree or
disagree)be very specific?
The purpose of unemployment benefits is to give temporarily
relief for workers who become unemployed while they are looking for
employment. However, the system has never really effectively
addressed how to assist unemployed workers to obtain gainful
employment. The Hamilton Program proposes three excellent programs
to assist unemployed workers to find reemployment.
The program I believe that will have the greatest impact is the
Bridge-To-Work program. Besides reducing the…
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Question 1 Read the following extract and then answer the questions below.Part A Mr. Baeti has been engaged by Local Enterprise Authority (LEA) as a consultant. He is tasked to carry out a workshop for LEA beneficiaries and the objectives of the workshop is to teach or equip members with knowledge how the contract of Agency can be authorised in order for it to be in place. The reason for this is that LEA members are struggling to reach out to their customers and grow their business. Mr. Baeti wants to teach the members about the various sources of authority that may lead to the existence of an Agency. What are those available authorities that Mr. Baeti should teach these LEA members about? In doing so and where necessary, Mr. Baeti should give examples of relevant cases to support his answer. Explain in detail what Mr. Baeti should discuss with LEA members
Part B Assist Mr. Baeti to list 5 duties of an agent.
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Question content area
Part 1
Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs:
Ciabatta Bread Sold Per Hour (Q)
Price (P)
Total Cost (TC)
0
$6.00
$1.50
1
5.50
5.50
2
5.00
8.50
3
4.50
11.00
4
4.00
13.00
5
3.50
14.50
6
3.00
15.50
7
2.50
17.00
8
2.00
19.50
Part 2
a. To maximize profits, Maria should sell
enter your response here
loaves of ciabatta bread per hour
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Question 1 Part 1
Read the case below and answer true/false
Case Assignment: CEC Entertainment, Inc (Chuck E. Cheese’s)For more than 35 years, Chuck E. Cheese’s has been one of the nation’s go-to venues for children’s birthday parties and rainy afternoon outings. Operating under the slogan “Where a kid can be a kid,” there are more than 575 Chuck E. Cheese’s locations in 47 states and 10 foreign countries or territories. Their goal is to provide a fun and safe environment for children to play and families to create memories, but in 2015 Chuck E. Cheese’s made improvements notfor the children, but for the parents.
“Your average kid who comes to Chuck E. wants to come 11 times a year; they come three times a year. The difference between that and the 11 times a year they want to come is the mom and dad veto,” said Tom Leverton, CEO of CEC Entertainment, Inc. “What we’ve been doing over the past couple of years especially is trying to address the mom and dad…
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What is patron-client relationship/ties?
Question 1 options:
a. All these statements are incorrect statements because it is the patron that provides benefits for the clients in exchange for their support, loyalty and service. Although this is the case, patron-client relationship in SEA is now an extinct system because SEA is no longer an agricultural community.
b. This is a kind of system that allows the client to take whatever it needs from the patron because the patron owes the client loyalty and affinity.
c. Patron-client ties was prevalent in SEA in the pre-colonial times. It is true that it is the patron (a landlord) who provides benefits for the client (peasant) in exchange for support, loyalty and service. This informal institution has evolved in order to suit the modern times which is no longer agricultural.
d. It is best explained as a give and take relationship because the client who provides for the needs…
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Discussion Question: Discuss the requirements for strategic management of IS/IT. What are some challenges to implementing these requirements?
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QUESTION 8
A mental picture that you have and want to turn into a reality in the future refers
to
A. Plan
B. Mission
C. Vision
D. Objective
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Question : Read the below scenario carefully and answer the questions?
YOU BE THE CONSULTANT
Ed Sabol, a once unhappy coat salesman, had a passion for filming his son’s high school football games and other activities. Word of Ed’s filming abilities soon got around and he found himself working a number of local high school games. This led to Ed’s successful bid ($3,000) to film the 1962 NFL championship game. Then Commissioner Pete Rozelle was so impressed with the work that he agreed to Ed’s proposal to create a new entity known as NFL Films that would both preserve the history of the game and promote it to the nation’s sports fans. NFL Films’ creative approach to the game has resulted in 82 Emmy Awards to date
Ed retired in 1987, turning the reins over to his son Steve who has taken the company to new heights thanks in part to his empowering leadership style and product innovation. The company now has a 200,000 square foot state-of-the-art facility. . Identify the entrepreneurial…
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Question 10: Which strategy best positions an organization to handle the departure of key leaders?a. Establishing an employee referral program that has a higher dollar amount for senior positionsb. Implementing an integrated succession management and leadership development programc. Partnering with a well-established executive search firm that specializes in placing high-potential leadersd. Identifying potential leadership candidates to target for recruitment from comparable employers
Question 15: An international seed company is in a position to buy one of its competitors. Management has narrowed the options down to three possibilities. How can HR most strategically contribute to developing and evaluating a business case for this project?a. Estimate payroll and benefits for the entire workforce at each potential location and recommend thelowest-cost option.b. Assign top HR executives to conduct thorough reviews of each culture and prepare presentations fordiverse stakeholders.c.…
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Question 1 part 1
Read the case below and answer
multiple choice
Case Assignment: CEC Entertainment, Inc (Chuck E. Cheese’s)For more than 35 years, Chuck E. Cheese’s has been one of the nation’s go-to venues for children’s birthday parties and rainy afternoon outings. Operating under the slogan “Where a kid can be a kid,” there are more than 575 Chuck E. Cheese’s locations in 47 states and 10 foreign countries or territories. Their goal is to provide a fun and safe environment for children to play and families to create memories, but in 2015 Chuck E. Cheese’s made improvements notfor the children, but for the parents.
“Your average kid who comes to Chuck E. wants to come 11 times a year; they come three times a year. The difference between that and the 11 times a year they want to come is the mom and dad veto,” said Tom Leverton, CEO of CEC Entertainment, Inc. “What we’ve been doing over the past couple of years especially is trying to address the mom…
arrow_forward
Question 2
If Amazon had ships to transport cargo, where in the shipping cycle would they take risks and maybe have financial problems? Trough or peak and why ?
Full explain this question and text typing work only thanks
arrow_forward
Q2 Please help with correct answers in details: Step by step. Last submission got incorrect answers.
Due to population growth in the area, the new Liberty High School has just opened in a local school district. The athletic director at Liberty High is planning the launch of the school's track and field team. The first team practice is scheduled for April 1. The activities, their immediate predecessors, and the activity time estimates (in weeks) are listed in the following table.
Time (Weeks)
Activity
Description
ImmediatePredecessor
Optimistic
Most Probable
Pessimistic
A
Meet with board
1
1
2
B
Hire coaches
A
4
6
8
C
Conduct fundraiser
A
2
4
6
D
Announce program
B, C
1
2
3
E
Meet with coaches
B
2
3
4
F
Order team equipment
A
1
2
3
G
Register athletes
D
1
2
3
H
Reserve buses for meets
G
1
2
3
I
Plan first practice
E, H, F
1
1
1
Develop an activity schedule. (Round your answers to two decimal places.)
Activity
EarliestStart
LatestStart…
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Question:
A renowned multinational shipping company is opening its new branch office in Lahore. You are working in the company as IT Manager. Your Chief Information Officer (CIO) have nominated you as the project manager for deploying IT infrastructure in the new office. During the project, you need to procure 20 boxes (1000 feet each) of Cat 6 Network Cables, 150 Information Outlets (I/O’s), 150 faceplates, 150 back boxes, 4 Patch panels (24 ports each), 4 Cable Managers and One communication rack.
The company you are working for is a multinational company and has a very strict procurement procedure and procurement audit is mandatory at the end of the project. What steps you should follow for procurement of these items for your project. You also need to develop the Bill of Quantity (BOQ) of the products that you want to procure. Also develop a Purchase order for the same.
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The outdoor pool is out of service at your resort and your teenage tour group of 30 is checking in today. What could the convention services manager do to be proactive?
Question 5 options:
a)
Make arrangements to shuttle the guests who want to use the pool to a private pool.
b)
Nothing. The pool is closed for the safety of the guest.
c)
Tell them to go to the YMCA.
d)
Pay for them to swim at the hotel pool next door and charge a small fee.
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Question #4. What is wrong with using the cost of the specific capital used to finance a project asthe discount rate in relation to that project?
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pls show hand-written solution, thanks
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The manager of a bulk foods establishment sells a trail mix for
$9
per pound and premium cashews for
$14
per pound. The manager wishes to make an
200-pound
trail mix-cashew
mixture that will sell for
$11
per pound. How many pounds of each should be used?
Question content area bottom
Part 1
A.
80
lb of trail mix
120
lb of cashews
B.
100
lb of trail mix
100
lb of cashews
C.
140
lb of trail mix
60
lb of cashews
D.
120
lb of trail mix
80
lb of cashews
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Question 3.
a) List 3 each the External Opportunities and Threats, Internal Strengths and Weaknesses on any organization you are familiar with. You are required to identify the industry type and the country where the organization is residing.
Type of Industry:
Country:
External Opportunities
External Threats
1.
2.
3.
1.
2.
3.
.
Internal Strengths
Internal Weaknesses
1
2.
3.
1..
2.
3.
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Question 4
4.1 Discuss the supplier evaluation and selection process
4.2 Discuss the ethical consideration associated with completing a project in the shortest possible time
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An employee has fallen in the employee hallway leading to the main lobby which is made of concrete and has a sign on the opposite end saying wet floors. He has a broken arm as a result. What should the large hotel GM do?
Question 16 options:
a)
Report the incident via an email to department heads and via the call-in line to OSHA.
b)
Not report the incident to OSHA but record the incident immediately for the health inspector.
c)
Report the incident to Health and Human Services, as well as the U.S. Labor Department.
d)
Document the incident, report it to OSHA, and report it on a reporting sheet in the employee break room.
arrow_forward
Assignment 3
As a marketing student, you know that large firms often organize their operations into a number of strategic business units (SBUs). A university might develop a similar structure in which different academic schools or departments are seen as separate businesses. Consider how your university UAEU or college might divide its total academic units into separate SBUs. What would be the problems with implementing such a plan? What would be the advantages and disadvantages for students and for faculty?
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Question 1 choose 1 solution: You've had a lot on your plate lately, and I know it's been stressful. So how will your plan help you to get back to a better work/life balance?
Option 1: I think the best thing I can do at this point is take my vacation. I've been working late almost every night for weeks now, and things aren't slowing down. I considered cancelling or postponing the trip, but it makes more sense for me to go away and come back refreshed.
Option 2: By setting you up as the point of contact, I'll make sure that people know who to go to when I'm away. I toyed with handing out my cell number and making myself available for calls, but that seemed like a mistake. This way, the team has leadership they can turn to, and I can still take my vacation. Both sides are covered.
Option 3: I'm going to focus on keeping on task and putting things in perspective. You know, prioritizing issues that come up and exercising a little mental discipline to remind myself that the situation…
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- Question content area Part 1 Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs: Ciabatta Bread Sold Per Hour (Q) Price (P) Total Cost (TC) 0 $6.00 $1.50 1 5.50 5.50 2 5.00 8.50 3 4.50 11.00 4 4.00 13.00 5 3.50 14.50 6 3.00 15.50 7 2.50 17.00 8 2.00 19.50 Part 2 a. To maximize profits, Maria should sell enter your response here loaves of ciabatta bread per hourarrow_forwardQuestion 1 Part 1 Read the case below and answer true/false Case Assignment: CEC Entertainment, Inc (Chuck E. Cheese’s)For more than 35 years, Chuck E. Cheese’s has been one of the nation’s go-to venues for children’s birthday parties and rainy afternoon outings. Operating under the slogan “Where a kid can be a kid,” there are more than 575 Chuck E. Cheese’s locations in 47 states and 10 foreign countries or territories. Their goal is to provide a fun and safe environment for children to play and families to create memories, but in 2015 Chuck E. Cheese’s made improvements notfor the children, but for the parents. “Your average kid who comes to Chuck E. wants to come 11 times a year; they come three times a year. The difference between that and the 11 times a year they want to come is the mom and dad veto,” said Tom Leverton, CEO of CEC Entertainment, Inc. “What we’ve been doing over the past couple of years especially is trying to address the mom and dad…arrow_forwardWhat is patron-client relationship/ties? Question 1 options: a. All these statements are incorrect statements because it is the patron that provides benefits for the clients in exchange for their support, loyalty and service. Although this is the case, patron-client relationship in SEA is now an extinct system because SEA is no longer an agricultural community. b. This is a kind of system that allows the client to take whatever it needs from the patron because the patron owes the client loyalty and affinity. c. Patron-client ties was prevalent in SEA in the pre-colonial times. It is true that it is the patron (a landlord) who provides benefits for the client (peasant) in exchange for support, loyalty and service. This informal institution has evolved in order to suit the modern times which is no longer agricultural. d. It is best explained as a give and take relationship because the client who provides for the needs…arrow_forward
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