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| The Columbia World of Quotations. 1996. |
| NUMBER: | 7789 |
| QUOTATION: | We read advertisements ... to discover and enlarge our desires. We are always ready—even eager—to discover, from the announcement of a new product, what we have all along wanted without really knowing it. |
| ATTRIBUTION: | Daniel J. Boorstin (b. 1914), U.S. historian. The Image, ch. 5 (1961). |
| The Columbia World of Quotations. Copyright © 1996 Columbia University Press. |
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