Wine is a part of society because it provides a basis not only for a morality but also for an environment; it is an ornament in the slightest ceremonials of French daily life, from the snack ... to the feast, from the conversation at the local café to the speech at a formal dinner
ATTRIBUTION:
Roland Barthes (19151980), French semiologist. Wine and Milk, Mythologies (1957, trans. 1972).