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| Simpson’s Contemporary Quotations, compiled by James B. Simpson. 1988. |
| NUMBER: | 2154 |
| AUTHOR: | Steven Gilliatt, Director of Design, Lippincott & Margulies |
| QUOTATION: | [A logo] should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery. |
| ATTRIBUTION: | On making corporate name changes, quoted by Lisa Belkin “How American Can Became Primerica” NY Times 8 Mar 87 |
| SUBJECTS: | The World: Business: Executives |
| Simpson’s Contemporary Quotations, compiled by James B. Simpson. Copyright © 1988 by James B. Simpson. Published by the Houghton Mifflin Company. All rights reserved. | ||||
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