| Simpson’s Contemporary Quotations, compiled by James B. Simpson. 1988. |
| NUMBER: | 8114 |
| AUTHOR: | Andrew Heiskell, former Chairman, Time Inc |
| QUOTATION: | A publication depends on a great idea, not there being a market out there…. You start with an idea rather than trying to get an idea which goes with that market. |
| ATTRIBUTION: | New York 3 Mar 86 |
| SUBJECTS: | Communications & the Arts: Press: Publishers & Management |
| Simpson’s Contemporary Quotations, compiled by James B. Simpson. Copyright © 1988 by James B. Simpson. Published by the Houghton Mifflin Company. All rights reserved. | ||||
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